|dc.description.abstract||Netbook is one of the most remarkable innovations for the past two years. Although its specification can’t compete with the Notebook, but due to its lightness and mobility features, it has aroused consumers’ need for a 2nd PC. Netbook market was created by Asus when it released its 7 inches Eee PC, which has brought an overwhelming response from the users, and as the result, Asus has became an internationally well known brand. However, Netbook market has reached mature stage within two year’s time. Even though ASUS has continuously revised its product propositions and strategies, it was unable to maintain its first-mover advantages. Therefore, the research question of this study question is, “How has Asus develop product strategies and design its business model to support its product development process? ”. By using case study research method, the research results of this research are: (1) Development of Organic Business System Analysis Framework, (2) A detailed description of the development process and product strategies of ASUS Eee PC, and (3) Analysis of ASUS Eee PC’s product strategies and business model design. Finally, the research importance of this study is that it has provides a clear view over the Asus’ business model design processes, and based from these processes, find vital business model design concepts that could be used as guidelines for business wishes to design their business model.