| dc.description.abstract | With the prosperous development of Internet and increasing internet users, the convenience connects people worldwide. Thus, people are freely able to communicate with each other without the limitation of time and distance. Also, they way people to gather are changed dramatically by the Internet, especially the virtual communities (VCs). In general, virtual communities provide the online platform for people to interact with each other, and share knowledge based on the specific and favorable topics. However, there is a wide variety type of virtual communities which contains different type of professional content, which is also called knowledge communities. The most critical issue is that sharing knowledge is an important factor in discourse on motivations and organizational context, that is, organizational climate, which is rarely discussed in virtual communities in the previous literatures. In this study, “Personal and Community-related Outcome expectations”’, “Reciprocity”, “Knowledge sharing self-efficacy” and “Enjoy helping others” are included in motivational factors. And, “organizational climate” ranges from structure, support and reward in the survey.
Therefore, this study analyzes the influence of motivational factors and organizational climate, and further adopted on TRA-based (Theory of Reasoned Action) model, in order to examine the knowledge sharing attitude, subjective norm, and further, to intention. The object of research is the well-known professional Java language communities in Taiwan— “JavaWorld@TW”. The survey is supported by respondents who have experiences in participating in JavaWorld@TW.
The questionnaire was publicly published in BBSs and JavaWorld@TW. Total 207 samples were collected from the web-based survey, and 1 invalid sample was deleted. Consequently, total 206 valid samples were collected. The result shows motivational factors (“Reciprocity” and “Community-related outcome expectations”) has positive influence on “Attitude toward knowledge sharing”, and “Organizational Climate” (Structure, Support, Reward) is also significant in this study. Furthermore, “Subject Norm” and “Attitude toward knowledge sharing” affects individuals’ intentions to share knowledge.
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