| dc.description.abstract | In this dissertation, we investigate the effect of resort hotel on high speed rail which was exemplified by Cosmos Hotel and Janfusun Prince Hotel, and we examine the change of management tactics, marketing strategy and rate of accommodation. We collect the evidence of information by interview based on the case study method of Yin (2001), and then study these two hotels’ interval, external, SWOT analysis and their influence by high speed rail. We find that there is great difference of effect on high speed rail between different types of hotels. In substance, the rate of accommodation of hotels increase and north and south passengers could spend their weekends efficiently, for example, the discrepancy of the number of tourists in slack and peak season was narrowed thanks to the high speed rail. In addition, it provides business travelers a new traffic choice that is more comfortable and convenience, and business travelers could save some time. It is no doubt that high speed rail provide a brand-new traffic tool for medium and long range passengers, but we consider that the effects of resort hotels are not that deep than other communication and transportation industry like passenger transport, train and airplane.
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