dc.description.abstract | The automatic industrial facility and precise industry have always been regarded as traditional industries. With the improvement of the level of automation as well as the arrival of 3C era, the electronic industry swiftly develops. As a matter of fact, the speedy integration of the automatic industry with electric, electronic and optoelectronic engineering, design, material and other professional technologies becomes a necessary trend. The aim of this study is to discuss and analyze the trend and development of the automatic industry in Taiwan. In addition, this study selects the typical companies as samples to further study their motivation, strategies, issues and obstacles of the transformation and the corresponding strategies, and evaluates their performances after the transformation.
The motivation of the transformation includes: management concept, satisfying customer’s all-in-one purchasing needs, the stop of sales growth, the uncertain distribution and weak product line. The transformation strategy includes: 1. Innovate and develop various products; 2. Provide a consistent and completed resolution proposal; 3. Add more sales locations and improve service quality; 4. Adjust the function of the marketing team and promotion strategy; 5. Develop advanced technologies through the communication between industry, government and schools; 6. Brand marketing strategy; 7. Establish a branch in Japan.
In general, the sales and profit of company A has significantly increased since the transformation in 1997. Besides, the number of manufacturers has increased from 700 to more than 1000 across many industries and the customer satisfaction improved as well. The company’s investment in research and development also allows the number of patent application increases from 1 in the initial stage to more than 32. Apparently, the transformation stages over the past 10 years have brought a significant growth in every aspect.
The sample companies have been making a lot effort in order to achieve the accomplishment of today. Since the market is ever-changing and the competition becomes more fiercely, how the companies maintain their competitive advantages and come up with the sustainable development strategy are worth deeply discussing and studying. Finally, this study provides the following recommendations to the sample companies: 1. The recruitment and training of international talents must be strengthened to compete in the global market; 2. The improvement of the capability and timely efficiency of research and development is required. So far, there is no effective system to manage the development progress and evaluate the result. As a matter of fact, the research and development schedule is not able to meet the market needs; 3. There is a lack of experience in channel distribution because the product delivery must integrate with the distribution system or go through other channel systems; 4. The information management system is insufficient at the current stage. Therefore, how to provide accurate and effective information to the decision maker in a timely manner must be highly valued.
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