| dc.description.abstract | In this research, the subject is the latest and most potential product – Car Electronics Products, which is so called 4C following by 3C(Computer, Consumer Electronic Good and Communication). Taiwanese manufactures have been the leaders in the word at 3C field and successfully beat Europe, USA and Japan those advanced countries because of advanced capability of research & development, stable product quality and competitive manufacturing cost in China. With above experience and success in worldwide market, can Taiwanese suppliers take the advantages and be the worldwide leader again in the booming market - Car Electronics product?
In this study, The Entry Modes of Foreign countries from Kotler & Keller（2006） is the theory of study base and we also analyze the characteristics of Taiwanese Companies plus journal papers as reference. Furthermore, we take the real practices of Company D as the case study to see which entry mode is the most efficient and most proper one for Taiwanese Car Electronics suppliers. We hope the findings of this research can give guidelines to Taiwan companies when they work on the business plan for approaching foreign markets. Additionally, it will also help the future new industries to enhance their strength and plan beforehand when they work out the strategy of internationalization.
In the conclusion, Company D has applied three different entry modes to different target markets according to the differences of the market characteristics, market needs and competitors so as to successfully get into the markets. Until now, Company D has been running well in the target markets. Therefore, it proves that Company D has been pretty good at strategy, planning and management, the management is wise to invest new product and approach correct new markets with perfect timing. It•s a golden model for Taiwan companies.
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