| dc.description.abstract | The thesis focuses China’s TFT-LCD industry to analyze and discuss the vendor business strategy. Then select one of the Chinese companies to do case study. Focused on China’s current industrial environment, development conditions, development objectives and future development trends discussed. The thesis use of “Michael Porter’’s Five Forces Model” and “SWOT analysis” to discusses the case’’s business strategy. And case studies how to use its own resources to achieve the objectives of business strategy in the China’s TFT-LCD industrial environment. Through research and discussion above, the purpose is to find successful business strategies and methods for TFT-LCD industry, and look forward to providing the Taiwan TFT-LCD manufacturers the implementation of investment strategy for the Chinese market for reference.
There are many theses to discuss the TFT-LCD industry is based on Taiwan
Manufacturer’s point of view, and only a rough description of Chinese TFT-LCD industry dynamics, this thesis would expect from the perspective of Chinese manufacturers to discuss TFT-LCD industry and do that more detailed description and discussion.In this case of a Chinese company to discuss its business strategy. Analysis of the case company’’s business strategy from 2006 to 2010, Including successful strategies, such as: improve the yield, development of TV market, but also a failure, for example: three in one program, product sizes is unclear etc. Whether the experience of success or failure can be discussed and look forward to provide valuable information.Ke
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