| dc.description.abstract | The Council for Hakka Affairs attempts to materialize the marketing goals of cultivating Hakka culture, enhancing industry development, promoting tourism industries, and vitalizing Hakka townships in terms of implementation projects of Hakka Tung Blossom Festivals. Hakka cultural industries are accordingly elevated together with a public attention of Hakka culture via sightseeing programs of Tung Blossom in a wide varieties of aspects. The Hakka Tung Blossom Festivals have achieved a remarkable outcome since it embarked in 2002. As a mid-term program, all necessary resources of the Festival, e.g. human resources, cultural resources, and supporting industries, were mainly sponsored by Hakka townships in different counties, with limited budget support from the Council for Hakka Affairs. A sound policy network formed by authorities of central government, business alliances, local governments, community empowering agencies, and relevant societies achieved the policy goal of the festival through resources integration and formation of superior social network. As far as the Hakka Tung Blossom Festival is concerned, this study aims at investigating the social network relation, resource integration, interaction of different social parties, formation of partnerships, involvement of different social entities, and results achieved of the Hakka Tung Blossom Festivals held in Miaoli County based on policy network related theories.
Studied results revealed that a. the outcomes of the Hakka Tung Blossom Festival are quite satisfactory, b. the Hakka Tung Blossom Festival affects regional economic development in a great deal, and c. the Hakka Tung Blossom Festival brings a significant large amount of tourists to Hakka townships with unique local environment and humanity resources in the aspect of policy implementation and marketing effect under concern. As for interaction model of policy network, this study found that a. clear role-playing of policy network involvement helps enhance mutual trust in implementing long-term policies, b. constant communication and interaction help form stable and good collaboration model, and c. resources sharing is necessary to be equal and reasonable and innovation elements play a key role in relevant activities concerned. Besides mentioned findings, this study suggests that a. a number of crowded sites of the Hakka Tung Blossom Festival are suggested to offer larger space of parking lots in distant areas, so as to integrate regional resources, to diversify tourist attractions, and to keep tourists stay at designate traveling sites, b. infrastructure enhancement together with promotion of local humanity characteristics and geographic resources help extend economic effect of the Hakka Tung Blossom Festival and bring about prosperous development of Hakka cultural industries, and c. the Hakka Tung Blossom Festival helps the public know about Hakka townships and acknowledge Hakka culture.
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