| dc.description.abstract | Daily life, ＂missed sale＂ is common, therefore, this study is about how consumers make buying decisions after missing sales. This study suggests that in the situation of a missed sale, different factors will result in different purchase decisions. Therefore, we use the method of laboratory experimentation, adding variables of ＂impulse buying trait,＂ ＂purchase involvement＂, ＂promotions＂ and ＂scarcity＂ .When we study variables including different characteristics of impulse buying, different purchase involvement, different ways of promotion, missing scarcity sales will bring forth different decisions.
Experimental results such as the following:
1. Consumers do not have different decisions under they have different characteristics of impulse buying.
2. Consumers who missed sales,when face the additional products will reduce the purchase delay. Consumers who do not missed sales, when face the additional products will increase the purchase delay.
3. Missing sales under Purchase of high involvement, when face the additional products will increase the purchase delay. Missing sales under purchase of low involvement, when face the additional products will reduce the purchase delay.
4. Missing sales under price promotion , when face the additional products will reduce the purchase delay. Missing sales under non-price promotion , when face the additional products will increase the purchase delay.
5. After missing promotion scarcity of goods, if faced with two choices, the new choice of the ratio of the majority
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