DC 欄位 值 語言 DC.contributor 資訊管理學系在職專班 zh_TW DC.creator 李秉達 zh_TW DC.creator Ping-Ta Lee en_US dc.date.accessioned 2010-6-24T07:39:07Z dc.date.available 2010-6-24T07:39:07Z dc.date.issued 2010 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=974303021 dc.contributor.department 資訊管理學系在職專班 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 自從 1997 年台灣開放民營行動通信業務以來，電信產業開始蓬勃發展，行動通信的普及率逐年快速成長，在彼此相互激烈競爭且傳統語音業務方面獲利逐漸有限的情形下，紛紛投入與整合資源往非語音加值應用服務發展。隨著資訊科技與網路技術的進步，網路的速度、頻寬與涵蓋率不斷的向上提升，電子商務與行動通信服務的需求逐漸增加。在電信、固網、有線電視、數位內容與電子商務產業方面呈現策略聯盟或跨業經營的情況，形成「數位匯流」 ( Digital Convergence ) 的發展趨勢，包含服務匯流、終端設備匯流、網路匯流及市場與產業的匯流。然而為了因應趨勢的發展，電信業者積極地透過行動、寬頻與媒體的整合優勢，運用創新加值服務以創造加乘之產業效益，在行動平台 ( Mobile Phone ) 、數位內容 ( Digital Content ) 與網路電視 ( Internet Protocol Television ; IPTV ) 的發展上不盡相同，新服務應用的策略及範圍變成對電信產業拓展事業版圖非常重要的發展方向。 本研究係採用 Michael Porter ( 1980 ) 的產業分析工具，透過相關文獻的蒐集與歸納整理，針對目前電信產業總體環境現況與競爭策略進行產業分析。首先採取總體環境分析、產業生命週期分析與競爭者分析等工具來探討目前電信產業的發展與市場結 構。其次，對於台灣電信產業因應數位匯流的趨勢，在整合企業資源，提供用戶服務匯流的方向上，分別由三個領域：行動平台、數位內容與網路電視，針對電信產業的策略規劃與佈局活動進行深入探討，以了解台灣電信產業對於未來數位匯流服務市場上競爭的優劣勢。 本研究藉由分析與探討目前電信產業環境現況及競爭策略，與其投入在行動平台、數位內容與網路電視等三個面向上所採取的競爭策略，研究結論如下： 1. 電信產業已邁入成熟期，藉由多樣性業務整合發展新興市場。 2. 行動及寬頻市場需求提升，為整體產業帶來新的營運動能。 3. 我國電信政策持續進行資費合理化及推動數位匯流。 4. 業者以策略性購併或聯盟透過整合服務的方式積極發展數位匯流。 依據本研究結果，建議業者應採取之策略如下： 1. 建議業者應採多角化經營方式，跨入不同領域分散經營風險，藉由差異化創新應用擴大經營版圖增加獲利來源。 2. 順應時代潮流的發展，透過豐富的營運經驗與先進的技術能力，拓展海外市場以邁向國際化的目標。 3. 發展產業上下游整合策略，創造競爭優勢。 zh_TW dc.description.abstract The time for the electronic-based society has arrived. The Taiwan government opened the telecommunication up to private enterprise in 1997. Due to the advances made in information technology and networking technologies, the telecommunication user has a large coverage, high speed mobility and nearly universal roaming. Many applications involving various scenarios regarding Digital Convergence have been conducted. Examples include: telecommunication, cable networking, wired TV, digital content, and electronic commerce, have been developed and have become very popular around the world. Generally, telecommunication proprietors are most concerned about two major business issues, which are valued-added services providing and integration of digital convergence. The thesis uses Porter’s industry analysis tool to analysis the competition strategies of recent telecommunications. By the overall environment analysis and the tool of competition analysis, we try to discuss the development and market structure of telecommunication industries. Moreover, we discuss the trend of digital convergence in Taiwan from three areas, including: mobile phone, digital content, and internet protocol television. Conclusions of the presented condition are given as follows, 1.To provide various value-added services. 2.To enhance the market requirement of mobility and broadband. 3.To promote digital convergence and reasonable valuations. 4.To achieve strategic alliance. From analysis result shows, we suggest that the proprietors should adopt the following strategies: 1.To provide different and applied innovations in telecommunication. 2.To use the abundant working experience and advanced techniques to extend overseas market. 3.To integrate industry’s supply chain to create competitive advantage. en_US DC.subject 數位匯流 zh_TW DC.subject 產業生命週期 zh_TW DC.subject 產業分析 zh_TW DC.subject 競爭策略分析 zh_TW DC.subject 電信產業 zh_TW DC.subject Industry life cycle en_US DC.subject Competitive strategy analysis en_US DC.subject Industry analysis en_US DC.subject Telecommunication industry en_US DC.subject Digital convergence en_US DC.title 數位匯流下台灣電信業者發展趨勢與經營策略之研究 zh_TW dc.language.iso zh-TW zh-TW DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US