dc.description.abstract | With constant transition outside the enterprise, globalized economy brings direct impact which makes whole industry faces fierce competition day by day. In the pursuit of enterprise’’s sustained operation and growth, there is a transition from passively replying clients’’ demand to aggressively predicting and managing clients’’ demand. By the lead of Balanced Score Card (BSC), enterprise’’s strategic goal and performance management can be effectively integrated. In advance, BSC can become enterprise’’s strategic road map because the internal operation procedure can be improved by finding out the difference cause.
The thesis mainly focuses on the selected case study of corporate. By making use of BSC’’s theory and structure, the enterprise’’s recent operation and management are deeply reviewed in different respect, such as prospect, mission, value, strategy, performance management. The thesis can completely leads reader to understand the difficult part and successful key element for reference when BSC imports to the case study of corporate.
When BSC is implemented to the case study of corporate, it not only helps the enterprise to discover, attend and focus on the strategic goal by evaluation of measurement index, but also helps the enterprise to summarize a management report of key successful element. BSC system needs to be modified several times. Every revision of BSC costs much and wastes time. In information respect, the strategic goal which can be made needs to be present, and the case study of enterprise’’s administration efficiency and innovation need to be improved. The above is the key point to successfully implement BSC, and finally the corporate can have remarkable development and outstanding achievement.
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