| dc.description.abstract | Through U.S. subprime lending crisis in 2007, Financial Tsunami in 2008, European debt crisis in 2010 and downgraded U.S. debt rating in 2011, many of the big banks with deep degree of internationalization in world suffered badly. Facing such a market dilemma full of high-degree uncertainty, how China’s banks successfully to carry out innovation and reformation, taking this opportunity to raise in the international financial industry by such favorable situation has become the issue many people very concerned about. In addition, how Taiwan’s banking sector, in this time, to take the original edge to select a favorable strategic position, and further successfully to go westward the mainland China and to deploy the world in order to prepare for the future planning, also is the subject of Taiwan’’s banking sector must face up to at this stage.
Since the historical development of China’s banking sector is complete and its financial supervisory system becomes more perfect, its openness to Taiwan and foreign investment is increasingly. However, China’s financial reform still continues, among which include liberalization of exchange rate and interest rate, strengthening various financial examinations, liberalizing the scale of financial market, cultivating a new generation of financial professionals, and improving a variety of efficiency are in urgent need of legislation and actual implementation.
This thesis, by means of SCP (Structure—Conduct—Performance) system of industrial organization theory, analyzes the industrial structure, how the structure to is influence market conduct, and how the market conduct to decide performance. In the thesis, China’s banking sector is taken as the object of analysis. It is learned that the current situation of China’s banking market is under a market structure of lose oligopoly. Such a market structure will render different directions for Chinese-founded banks, foreign-founded banks and Taiwan-invested banks in future layout in China. In this thesis, it by means of case study regarding current strategies and operation modes of China-founded, foreign-founded and Taiwan-invested banks, incisively analyzes the pros and cons of the current operation and improved ways.
Finally, it raises concrete suggestions according to research results, hoping to have a reference value for sustainable development of China’s banking sector, the business layout of foreign-founded banks in Mainland China, and the westward strategies of Taiwan-invested banks.
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