| dc.description.abstract | Hakka image is a transference of ethnic group’s vision, which represents the Hakka ethnic group’s particular cultural characteristics and living habits; this vision and recognition must spread out through the media and form a similar image in some particular communities. With literature reviews and analysis, this study discovers that the media affects the presentation of Hakka image over the changes of time and social background. However, the description of essence of the image still in the category of Hakka ethnic group’s virtues such as hardworking, industriousness and frugality, or the traditional toughness, conservative mind, stingy and inferiority.
Furthermore, this study uses the Hakka movie “Blue Brave— The Legend of Formosa in 1895” as its case study and analysis. With in-depth interview and survey questionnaire, this study discusses the Hakka image received from the movie viewers and how their recognitions are affected by the movie media. The study result discovers that the movie viewers have more intensive recognition on the images implied in the movie, including hardworking, toughness, patriotism, thrifty, sincere, and pay respect to ancestors; this not only in accordance with the implied images by the movie maker’s but also reflects the media’s description on Hakka ethnic group is still in the category of its traditional virtues. As the message receiver’s interpretation and understanding on Hakka image are still affected by the media frame, so we can conclude that the development of media has significant influence on the images of Taiwan’s Hakka ethnic group in the present day.
| en_US |