| dc.description.abstract | In order to minimize the pollution of the product manufacturing process, while countries toward to produce green products and encourage consumers to select the energy-saving and carbon reduction products, so that make the environment protection and industry development to be balance. In this study, the questionnaire conducted by general consumers. According to the point of Triadic Reciprocally - personal, behavioral, environmental to analysis the impact of factors which influence consumer behaviors. Therefore, provide recommendations of green products promotion to industries.
This study collects 392valid responses by using internet and paper questionnaire survey. Using the hierarchical linear modeling and regression analysis methods to measurement model has good reliability and validity. The empirical results showed that (1) for the environmental dimension, environmental information on self-efficacy and purchase intention has significant positive impact; (2) for personal dimension, self-enhancement and outcome expectation have indirect and direct significant positive impact to purchase intention; (3) for behavioral dimensions, environmental information and outcome expectation have a positive effect for purchase intention. Through the relationship between the environmental, personal, behavior, these factors affecting the green purchase behavior shows a chain with the explanatory power of the research framework of Triadic Reciprocally. | en_US |