| dc.description.abstract | In 2010, the emergence of iPad by Apple Inc. caused quite a stir about tablet PC, which makes mobile platforms a hot market. The unique hardware configuration of mobile platforms like iPad and iPhone provides game developers much room. Short development workflow and freedom of self-determined price and marketing strategy in App Store also attract a large quantity of independent developers and large game companies. As a result, the App games go into a prosperous era ever. However, without the middle publisher, now developers have to take care of marketing and product positioning task which used to be done by publishers, not just programming. At the very beginning of App game conception stage, product positioning is a key part, which matters client sources, sale means, development cost and schedule. Therefore, it is necessary to explore if there`s a set of rule and tools contributing to game positioning and sale means.
The target of this research includes: First, bring up a set of concept architecture based on game complexity and depth to help product positioning. Next, find out features of each game category and summarize their difference. Last, conclude a set of practical and helpful tools for developers.
This research found a set of architecture about game category with four quadrants considering game complexity and depth. Each category has different attributes and features, from which we can tell the category of each game and correspondent features. Furthermore, we can define the game architecture and direction. Therefore, this architecture can be used as support tool to check gameplay and decide marketing strategy.
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