|dc.description.abstract||Motorcycle manufacturing industry development in Taiwan has more than half a century, ended 2010 on average 1.56 people of Taiwan to maintain a motorcycles, its position in Taiwan′s economic development is very important. Because the gradual saturation of the domestic market, the manufacturer must select export markets in order to create a higher demand and thus make a profit. In recent years to improve the acceptance of motor vehicles, motor vehicle upgrade 2012 battery technology, sales increase, whether it will become a major alternative to the industry′s future is worth considering where firms.
The study by the theory of industrial organization, ＂Structure - Conduct - Performance＂ The industry analysis framework to investigate the effects of the basic conditions, market structure, conduct and operating performance of the mutual relations and government policies on the industry. Currently developing countries around the world motorcycle industry analysis and discussion, and finally the future direction for Taiwan Motorcycle Industry recommends the following:
Taiwan′s motorcycle industry vendors direction of future development: continuous innovation and research and development, in line with the future of fuel-efficient, environmentally friendly appeal, and strengthen customer needs analysis, in order to facilitate quick response to market demand, accelerate structural adjustment in the production of products. Creating brand internationally competitive, to participate in the exhibition to develop export markets countries. Attention to the development of the motor vehicle market, whether you want to adjust the production line to join the R & D and production of motor vehicles.||en_US|