| dc.description.abstract | With the development of Web 2.0, it brings the concept of collecting intelligence and creativity, and makes knowledge sharing more efficient. When knowledge sharing is growing, the content of knowledge gradually become more professional, and it also makes people to focus on their own knowledges. if the knowledge can not to be protected on the internet, people may not intent to share their knowledge. However, with the Creative Commons proposed, it changes the protection of copyright between “All rights reserved” and “No rights reserved”. It makes the sharing of knowledge to be protected, which promotes to people more willing to share knowledge.
Therefore, the aim of this study is to explore the integration of the Creative Commons with Web 2.0 sharing platform for creating and sharing picture activities, and whether affect students’ sharing intention and performance or not. The results showed that when students trust the effectiveness of this site, they may depend on the site’s tools, and then they don’t want to be helped by other people, which contribute to low sharing intentions. Relatively, the other students are willing to share their own pictures, because they trust people’s ability. In the community-related outcome expectation, it effects to sharing intention directly from students’ feedbacks. Finally, students can realize Creative Commons license through strategic sharing activity, and they prefer to share pictures to others even if they ever didn’t .
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