| dc.description.abstract | A Case Study of Promoting Hakka Village-Tao Yuan County Shin Wu Township as a Cultural Sightseeing Attraction
ABSTRACT
Tourism is the most promising industry in the 21st century. Shin Wu is a coastal township at the southeast tip of Taoyuan County; therefore tourism was under developed. The purpose of this study is to explore the possibility of developing Shin Wu Township as a new recreational or leisure attraction. The researcher would utilize field trips, cultural festivities, and face-to-face interviews to collect data. Interviewees included local historians and writers,
elders, academic scholars, tourists, merchants, media, and residents.
This research would also make use of literature reviews, case study and surveys to analyze data. This study found out: by practicing traditional rituals and festivals, tourists were more acquaint with Hakka culture and traditions; due to common experiences and recollections, such events could reunite the local people. Finally, local folks are proud of their Hakka heritages; therefore appreciate and identify with their ancestors’ origin. By spreading the richness of Hakka culture through tourism, transcends itself into an irreplaceable tourist
destination for serious travelers.
This study recommended that when authority promotes tourism, they should stress Shin Wu Township’s unique geographical location; custom-made travel plans to meet individual traveler’s needs, such actions could not only flourish but
also pass down the Hakka inheritance for the future generations.
『Key words』: Cultural Sightseeing, Hakka Travel, Shin Wu Hakka,
Hakka Fishing Port
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