| dc.description.abstract | Abstract
Since its foundation, the Council for Hakka Affairs,Executive Yuan has been taking place various events regarding Hakka culture and economy actively, thereby promoting the economy visibility of Hakka race; floral fabric is regarded as “Hakka Floral Fabric ” so as to become one of the signs of Hakka .
In order to understand the cultural identification of floral fabric in the course, this article firstly discovers the process of such sign constructing; further to analyze its consuming condition and ethnic identification. This research utilized convenience sampling method, analyzing 224 Hakka’s samples from 300 effective samples by quantitative , along with a in-depth interviewing in which the qualitative data analysis was adopted.
The research result discovers: (1) Hakka Floral Fabric was built up at first by the promotion of the Council for Hakka Affairs , along with the applications in communities, industries, media and consumers. (2) The memory of floral fabric mainly exhibits the beauty and content of Hakka arts, creating the new culture value of floral fabric as well. (3) In day’s consumer behavior which emphasizes sign feature, floral fabric has become the sign of Hakka . (4) Hakka Floral Fabric acquired high extent of ethnic identification in recent society.
With respect to the promotion of Hakka Floral Fabric , this study suggests to enhance the value and taste of floral fabric merchandise, its sense impression and stories, to promote the meaning of Hakka culture. Besides, researchers in the future of this field can further compare and contrast among different races.
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