|dc.description.abstract||Present market is to be in rather radically variated environment, innovation and seeking new knowledge, as well as its applying on organization operation process have become the pursuing target of the firms nowadays. This research is mainly using empirical study for analyzing, and to discuss the hypotheses about how information technology effects the organizational absorptive capability while new product development project is undergoing which is because of the environment that the new product development project facing is unpredictable. From past researches, we can find that the procedures and the concept of absorptive capability were explained clearly in substance, however, how to apply these concepts to the practice of firms’ operation process are still not clarified, moreover, the concept of social embeddedness has positive assistance on information technology and absorptive capability. This study focuses on elaborate explaining acquisition, assimilation, transformation and exploitation of the absorptive capability, and how to correspond to firm’s daily operational process as well as to classify the criteria of different new product development performance. Within the study, the construct of information technology is made up from three dimensions, they are: communication capabilities, memory capabilities and analysis capabilities, while absorptive capability is made up from two dimensions, they are: potential absorptive capability and realized absorptive capability. Therefore, this study examines the extent to how information technology effects on each dimension of absorptive capability, our hypothesis is that information technology positively effects on social enbeddedness, while social embeddedness positively effects on absorptive capability, and new product development performance is positively effected by the synergy of social embeddedness and absorptive capability. The population of this study is manufacturing firms of Taiwan, we invited the staffs or executives who are engaged and/or undergoing in new product development to fill out the questionnaire, 204 samples were collected. After empirical study, we found all of hypothesis are very significant except the profitability, which represents that the higher the information technology application, the higher the social embeddedness, which also raising the absorptive capability, furthermore aggressively positive effects the performance of new product development.