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In these times of rapid development of scientific and technological progress, the concern of protection of information privacy is very important today. With devices such as computers and smart phones with which people use to browse the internet becoming much more common and assessable, interpersonal communication has also become more frequent than ever before. In recent years, “Internet of Things”(IoT) have quietly impacted people’s lives. It leaves traces of activities resulting in large amount of personal information on the internet. Big data analysis technology allows for development of increasingly convenient devices. With the advent of the IoT, sensitive personal information can be readily accessed often without notice. It brings the convenience of technology products, but also exposes privacy. This results in a strong tension between privacy and technology development.
In the era of the IoT and the development of big data, there are information privacy issues such as data protection security concerns, low personal data autonomy, large numbers of sensitive personal information flow. This article attempts to discuss the principle of privacy protection in regard to the dilemma of the development of science and technology and privacy protection. To put forward ”privacy by design” and ”control of personal data” preliminary suggestions to encourage the implementation of a stronger anonymization techniques by enterprises to process personal information. From the design phase of technology products or services, enterprises should incorporate “privacy impact assessment” and the implementation of principles of traditional privacy protection such as ”data minimization principle”, ”purpose limitation principle”, and ” security safeguards principle”.
Through the implementation of a robust personal data autonomy control, enterprises may alleviate the limitations of the principles of ”data minimization” and ”purpose limitation” and establish the transparency of the collection, processing and utilization of personal data. To inform and enable individuals to choose to participate in System flows of personal data, and empower individuals ”feature analysis” applicable right of refusal, to avoid the impact on personal privacy due to the insufficiency of anonymization techniques provided by enterprises. | en_US |