dc.description.abstract | Channel coordination of the supply chain has been widely discussed in many research. Application many of supply chain mechanism to achieve channel coordination, ex: quantity discount, markdown, mass-production… and so on, and many of different supply chain mechanism to comparison, whether it can be achieve channel coordination or not, some of the research add the risk preference to comparison, and it assumed the situation that is risk-neutral member of the supply chain. However, in addition to the risk preference of the risk-neutral, it seems that had the risk preference of the risk-prone and the risk-averse, the assumption of risk-neutral seems to be inadequate for the supply chain in reality. Hence, in our study, we discussed the newsvendor model, when the supplier faces the risk-neutral and the risk-averse retailer, how to achieve channel coordination and maximun the profit.
In our study, we assume that supply chain with one supplier and one retailer. Besides, we set two scenarios and another two cases to discuss, the difference of profit when the supplier faces the risk-neutral and the risk-averse retailer. Generally speaking, the risk-averse retailer’s orders quantity is compared to less than the risk-neutral retailer’s orders quantity on demand uncertainty. However, the fewer order quantity, the less profit is for the supplier, types of contract to identify the profits of risk-neutral and risk-averse retailer. To solve the question of the supply chain, we proposed the channel coordination of the supply chain about weather rebate contract in our study, our study is focusing on the supplier provides the retailer about a weather rebate contract, and by the mechanism to design the weather rebate for the retailer, further to persuade the retailer to accept the weather rebate contract that let the retailer willing cooperation to achieve coordination, and then can achieve channel coordination of the optimal order quantity. | en_US |