| dc.description.abstract | This study to investigate the small and medium-sized financial holding companies after financial tsunami , its response to the business strategy and the breakthrough of the road in scale of operation with fewer resources. The research is implemented by case study, performs in view of the E. Sun Financial Holdings in the small and medium-sized financial holding, by the industrial background of the bank, management to analyze, the bank’’s own industrial structure, business strategy, operating performance, in the case of qualitative research analysis, research methods, for the case company to Five Forces Analysis and SWOT analysis identify the advantages of the company competitive strategy.
The analysis based on the analysis of the case within the company, Five Forces analysis, SWOT analysis, at the same time , follow by the Weihrich strategy matrix, use of strategic matching approach to matrix approach, analyze the competitive strategy of the advantages of the cases. This study concluded that the financial environment faced by E. Sun Financial Holdings is a perfectly competitive financial market, it must adopt the implementation of clear efficiency strategy. E. Sun Financial Holdings own clean corporate image, in order to increase market share, it is positive to improve operations and profitability goals that take into account the quality and profitability of the customer, positioning the customer level, through existing marketing resources, to provide practical exact financial services, and further develop the market and new customers. Synchronization and cross-industry cross-industry cooperation in strategic alliances, financial holding company subsidiary of the existence of an excellent customer base, and actively play a cross-marketing capabilities, developing new business can open up new market opportunities.
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