|dc.description.abstract||This study investigate the incentive mechanism for R & D personnel in Company W, a major semiconductor channel. IThe semiconductor market today is highly price competitive information are readily available, and differences in process capability and quality differences are diminishing. A team of pro-active R & D and technical personnel is thus one of the key success factors for a semiconductor supplier. Water can carry a boat, but can also capsize it. This describes the importance of R & D and technical personnel. If the R & D and technical staffs are passive and indifference, then the company will soon fade away in this choppy water. But on the contrary, a good incentive scheme can enable staffs to improve morale and be pro-active, thereby improve company performance and competitiveness. Excellent technical staffs are Company W’s major source of competitive advantage. They help to maintain stable and good relationships with customers, which in turn help to expand the company’s sales performance. Therefore an effective incentive scheme and a fair reward is the key to the company’s success.
Talent is the company’s main asset. The main reasons staff turnover, among others, are perceived salary injustice, lack of work incentive system, opportunities for advancement, unfair treatment based solely on supervisor preference, work pressure and unreasonable work allocation, as well as unfair training opportunities.
An improved reward and incentive scheme can result in system fairness and reasonableness, and can be a base for staff incentive. It not only can motivate employees but also can recruit or retain good talent.
Reengineering the incentive scheme for the R & D and technical personnel in Company W can strengthen the relationship between performance and rewards to motivate the staff. Therefore, this study proposes a new scheme for Company W.||en_US|