| dc.description.abstract | Taiwan enterprises to OEM-based, business or create a weak and a complete lack of competitive advantage for the brand in recent years in developing countries continue to rise to replace the OEM competitiveness, how to make Taiwan’’s enterprises in the international market advantage and transformation into the past few years the focus of corporate thinking.
The operation of the Taiwan market in the past focused on financial products or electronic related industries, but the biotech industry and other traditional industries are only a short-term business goal, however, the lack of human resources gradually, and the gradual evolution of international civilization, traditional industries back to human survival focus on how to grasp the current situation, create a corporate competitive advantage, in fact, the important issues of traditional enterprises.
This thesis is how the corporate advantages of using blue ocean strategy, OEM and own brand names, double-track the establishment of an international brand of self, their own brand names listed at the same time in Japan and Taiwan, made the international market place. Of course, explore the competitive advantage literature, the demand for consumer goods characteristics, commodity market positioning and differentiation strategies is to build brand spindle.
This paper is for the dental market and a brand characteristics demand, satisfaction and competitive advantage, and then adjust the disadvantaged, to grasp the advantage into the market marketing, the profit of the economic value of, the establishment of self-brand.
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