| dc.description.abstract | The “green” trend, which caused by the various subjects on environmental protection, left no room for businesses to avoid but to cope and react with a more positive attitude. In fact, an increasing number of corporate procurement centers are willing to purchase environmental friendly products. The textile industry uses “green” and innovative technologies in researching and developing “green” textiles, publishing a wide range of “green” information, emphasizing on corporate social responsibilities, and producing environmental friendly products whereby escalating consumers’ purchasing will of the “green goods”. Office wear not only needs to be practical and attractive, but it is also a major part of employee welfare program which is done on an annual basis through budget planning. Hence, the “green” office wear will be the focus of future development of the apparel industry.
This study investigates corporate procurement staff’s attitude and awareness of green textiles, work involvement, the utilization thereof as well as the price that he or she is willingness to pay. Office wear is not only specific to employees in a specific workplace, but it also represents professionalism that enhances corporate image, achieves the effect of publicity, and reaches the goal of any corporate activities and business aspirations. Office wear is highly valued by corporate executives and it has the highest utilization rate in the textile and apparel industry. This study uses examples of environmental friendly office wear made with green textile to further explore the following topics and to better understand procurement staff’s environmental awareness and the price impact of purchasing green office wear.
• Office wear purchasing decision
• Use of recycled materials
• The relationship of the cooling fiber material and Energy Saving & Carbon Emission Reduction technology as well as the influential factors on the price that organizations are Willing to pay
The study uses the organization’s procurement staff as the object, utilizing random questionnaire in the form of mail. The questionnaires were mailed out to eligible respondents who were expected to answer all questions. A total of 621 valid questionnaires were returned. The results show that the corporate’s social responsibility in environmental protection has no significant impact on the price in which procurement staff is willing to pay in order to purchase green office wear. Rather, the procurement staff’s involvement in environmental protection has a direct impact on the price of green textile products he or she is willing to pay. The more the procurement staff is aware of environmental protection and green products, the greater tendency he or she will have to purchase green office wear and the higher of price he or she will pay.
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