| dc.description.abstract | The research is to depict and conclude how innovation can help an enterprise to create sustainable value to environment and society.
The conventional enterprise only focuses on the economic aspect, and usually overlooked the impact to environment and society. Recently, some successful companies adopt green innovation, deem their fulfillment on corporate social responsibility can lead to long term value to company and enhance their core competency. On a consequence, not only the business advantage can be gained, but also initiated new green business opportunities.
From the elements of DJSI indices, we can learn the importance of “Innovation” for the leading companies to do CSR disclosure and evaluation. “Green Innovation” is not only focuses on the business itself, but to reinforce the value that a company brings to sustainable environment and sustainable society. To pursue sustainability, we advocate that an enterprise not only focus on the fulfillment of social responsibility but need to:
1. utilize green innovation to create shared sustainable value to environment and society, which is the best way to achieve sustainable business;
2. discard the dictatorial way to run business, on the contrary, to pursue the innovative business model, EPS (Environment Protected Society) is just the benevolent approach to success.
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