| dc.description.abstract | Company D is the leader of the domestic information service industry in Taiwan. Its original business has been mainly in the ERP software package. As the concept of cloud computing proliferates, the information service industry in general is facing surmounting challenges, and almost all vendors in the industry are all trying to adapt to the cloud computing concept. The fore-runner in cloud computing, providing business information systems solutions, is Salesforce.com in the USA. It provides CRM services in the Cloud, and has been the most talked-about example, and a target for exploring success factors, for the academicians and practitioners alike. In the Taiwanese domestic market, major IT service providers, telecommunications operators, and even hardware vendors, are all attempting to devise a viable business model to take advantage of the cloud computing drive.
Company D has been successful in the past two decades, maintaining profit and growth in revenue, through cultivating customer values. It has been trying to define a new growth engine for the future. It also had experience in providing services through the ASP model with limited success. Based on its past experience in ASP, this study attempts to analyze the opportunities, and propose a business model to expedite its sales through cloud services. A new business model, and its matching action items are designed, and a feasibility study is conducted, covering the market, systems, operations, technology and legal issues.
It is concluded that the proposed model is feasible, and a recommendation can be made to top management of Company D to adopt the proposed plan.
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