| dc.description.abstract | Coming along with 2001’s 3G times to 4G, smartphones’ growth rates were increased gradually year by year. According to 2013 Q1, smartphones had occupied with 52% of cell phone market in the whole world. Especially, Apple Inc. joined cell phone industry formally in the third quarter of 2007 when the first generation iPhone was released. The iPhone 3GS, which was available in the third quarter of 2008, let Apple Inc. got number three on market share of smartphones further. Furthermore, Google relied on Android operating system have finished in first place from the quarter of 2011.
Apple Inc. was used to computer hardware design, but the first generation iPhone gave consumers a new experience of “User interface” and what smartphone is. Apple Inc. opened a business model of integration of hardware and software in cell phone industry after iPhone 3GS release. Further Apple Inc. increased all kinds of services to let the model perfectly and to become a representative of independent closed system.
To differentiate from Apple Inc.’s independent closed system, instead of android platform is a common representative of opened system. Google Inc., which started out as a software designer, use free Android platform to enter cell phone chain and combine with cell phone manufacturers. Then, they get most of market share soon. Furthermore, they used mobile advertisement platform, consumer payware application, and GMS License to obtain benefits. Google Inc. not only became another business model form of integration of hardware and software but also created mulity-wins situation closely.
When smartphones reveal diversiform functions, App is one of important links. It created many achievements for customization of cell phones and diversification of software. For this reason, the paper also aim at the business model of software services to compare App Store with Google Play. Beside, after selling products, cloud computing can provide more value-added services for smartphones not only to promote its extensibility and reusability, but also to keep user’s custom continually. Following the combination of soft services, the paper specifically made a presentation and discussion to the Google Accounts and the Apple iCloud. Via a perspective of cloud, we can investigate whether products’ life circle can be promoted to use more value-added services.
Finally, to sum up the above-mentioned, which are via a thinking of integration of hardware and software to talk about business model of smartphone industry, the paper has the following conclusions:
1.Use SWOT analysis to investigate competitions and to analyze its good or bad between closed system and opened system.
2.Finally, we hope that the thinking of this research could help to illustrate the cases of integration of hardware and software in inter-industries and to generate more sympathy and inspiration about it. | en_US |