DC 欄位 值 語言 DC.contributor 工業管理研究所在職專班 zh_TW DC.creator 陳裕民 zh_TW DC.creator Yu-min Chen en_US dc.date.accessioned 2013-1-28T07:39:07Z dc.date.available 2013-1-28T07:39:07Z dc.date.issued 2013 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=994306006 dc.contributor.department 工業管理研究所在職專班 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 台灣產業結構上主要是以中小企業為主，內外資源不豐富的情況下，往往得運用自身的優勢來尋求更佳的利基，所以談判的方法就會更顯得重要。 有鑑於國內研究少將八階段分析法以單一個案方式導入來進行談判，八階段分別是準備、辯論、暗示、提議、配套、議價、結束及簽署等。 藉此研究來探討面對未知的談判該如何進行準備，個案公司為國內中小企業，就八階段理論及實際個案公司之運用的案例探討，作為後續研究者之參考。 zh_TW dc.description.abstract Industrial structure in Taiwan primarily consists of many small and medium-sized enterprises (SME). Under limited resources, these small and medium-sized enterprises have to find best niches with their advantages. Therefore, negotiation skill becomes more important. However, domestic researches with eight-step analysis are rarely introduced to real negotiations. Eight-step analysis included preparing, arguing, signaling, proposing packaging, bargaining, close and sign. This study tries to investigate how we deal with unknown negotiations. With eight-step analysis, we assess the company’s real negotiation case as the reference. en_US DC.subject 八階段分析法 zh_TW DC.subject 談判 zh_TW DC.title 以八階段分析法進行談判策略之個案研究 zh_TW dc.language.iso zh-TW zh-TW DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US