| dc.description.abstract | Although the life insurance industry can offer wealth management services, according to the regulation, the life insurance companies can only sell life insurance products and domestic funds which do not meet the needs of high net worth customers, no matter the qualification of the wealth management is obtained or not. Therefore, the wealth management business in the life insurance industry is still not effectively expanded.
The definition of wealth management business in this study is providing wealth protection, wealth accumulation, and wealth transfer services to the high net worth customers. From the Relative Income Hypothesis, the Prospect Theory, the Path Dependence Theory, etc., this study examines the importance of life insurance in the psychology and decision-making behavior of high net worth customers. In addition, from a case study of the life insurance industry, this study makes some suggestions in the following directions.
1.Business model advice
1.1.Niche market: Aim at the customers with asset size more than NT $ 30 million.
1.2.Business strategy: The dual-track of relationship manager and consultant team, the enterprise value, emphasis on asset transfer planning.
1.3.Product strategy: Discretionary investment-linked insurance.
2.Act revision suggestion
2.1.Provide a clear legal regulation for the referral commission.
2.2.Develop the laws and regulations of the Private Placement Insurance.
2.3.Allow the life insurance industry to run the trust business.
3.Research recommendation
Suggest to do further empirical research on the high net worth customers and behavioral finance.
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