| dc.description.abstract | Abstract
Within the business environment becoming sophisticated and uncertain, business model is a comprehensive concept of management; Moreover, it is also an up-to-date and crucial researchable issue. Business model depicts systems which an enterprise create values and logic how an enterprise make profits. Business model involves the distribution of profits among organizations whose power relationship requires further studies. Consequently, the purpose of this study is based on business model analyzing power relationship of business model. Power relationship of business model from an enterprise is not only power relationship of creating the value system but also power relationship of generating profitable logics. Power relationship is in view of business model being bottom-up.
Interpreting theories of power relationship among enterprises is numerous, for instant, resource interdependence, transaction costs, competitive strategy, social conflicts, and social interaction system. In this study we integrate these theories to bring up the study structure of power relationship of business model. Talking about power relationship of business model, first of all, with reference to resources or capabilities, what could an enterprise make use of it self’s resources or capabilities to do transactions? Other enterprises are willing to trade with it? And what kinds of payments an enterprise uses to close a deal? Secondly, related to competitive strategies or intentions, is a point of departure of enterprises themselves oriented to the acquirement of values? Is oriented to the creation of values? Is oriented to both of them? Thirdly, with regard to the process of social interaction, do enterprises collaborate with? Do they compete with? Do they trust each other? What are risks among enterprises? Power relationship of business model is the interactive process of the domination or resistance among three including integrated resources (capabilities), competitive strategies (intentions), and societies (interactions). This process forms systems which an enterprise create values and logic how an enterprise make profits.
Through the prime leader of the Pastry industry, the case of KUO YUAN YE FOODS CO. verifies the theories. From this study we found:
1. Business model is a simple and operative theory.
2. Business model is a kind of power relationship among organizations.
3. Power relationship of business model is a comprehensive process of social interaction.
4. Power relationship of business model is a dynamic process of social interaction. | en_US |