| dc.description.abstract | This research aims to explore privacy on Facebook in terms of the awareness level, the knowledge, the configuration settings and the strategy of the protective actions in Taiwan. First, the users’ characteristics and behaviors are deployed as the factors to investigate their trust in the Facebook, internet self-efficacy, and the impact on the basic computer protection strategy. After that, the users’ privacy consciousness, privacy configuration settings and the privacy protection strategies are further analyzed.
This research adopts the questionnaire survey as the primary tool and literature analytic method as the auxiliary. In the questionnaire survey, the “mySurvey” online tool is used to design the questionnaires posted on the Facebook for gathering the responses. A total of 580 valid responses were obtained and analyzed by the IBM SPSS Statistics 19.
The following conclusions can be drawn from the present study:
A.Most users are privacy aware. However, they do not know how to do with the privacy configuration settings to protect their privacy.
B.The most frequently used privacy policy is ＂publish private message to a friend, rather than publicly announced＂ and the least frequently used policy is ＂providing false or inaccurate messages.＂
C.The more users are highly educated or frequently get involved in Facebook , the less they are satisfied with the Facebook.
D.Facebook tracks users’ browsing history and behaviors. This violates obviously the Personal Information Protection Act.
E.The law should keep pace with the digital revolution. The dichotomy of public/private should be relativized to accommodate the need of privacy protection even in the digital public space. | en_US |