博碩士論文 100423021 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:26 、訪客IP:3.235.29.190
姓名 李政諺(LI, ZHENG-YAN)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 影響社群APP使用意圖之因素研究-以臉書APP為例
相關論文
★ 以個案研究法探討機械式組織之資訊系統導入★ 銀行企業內部網路導入TCP/IP通信協定之研究
★ 後金控時代臺灣地區金融服務業 薪資決策支援系統之設計研究 --以一家中型證券商為例★ 影響數位在職訓練之學習態度及行為意向研究
★ 台灣銀行業導入電子商務線上金流訊息標準之研究★ 國防訓儲軍士官制度評估
★ 以關係承諾角度探討組織中軟體專案開發之個案研究★ 企業工作流程再造之研究─以銀行發卡流程為例
★ 以個案研究法探討B2B電子商務導入之研究—以汽車售後服務件製造商為例★ 以個案研討方法探討公文簽核流程再造之研究- 以變更資訊部門服務為例
★ 半導體先進批次製程控制系統平台設計與實作★ 醫療資訊系統之資訊安全危安因素探討以台北某醫學中心為例
★ 資訊部門專案經理派遣人員之個案研究★ 綠色供應鏈管理資訊系統導入問題分析與探討-以A公司為例
★ 企業導入企業資源規劃(ERP)對作業流程之影響-以A公司為例★ 客訴處理電子化流程管理-以飲料業為例
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   [檢視]  [下載]
  1. 本電子論文使用權限為同意立即開放。
  2. 已達開放權限電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
  3. 請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。

摘要(中) 隨著行動網路的興起,智慧型手機的使用者越來越多,以往許多於傳統網路的電腦功能逐漸被移植到智慧型手機上。其中,社群網站的應用是智慧型手機的三大關鍵用途之一。只要下載了社群網站的APP,智慧型手機的使用者就可以透過該APP連結到社群網站。相較於以往的社群的參與,這些擁有智慧型手機的使用者可以透過社群網站的APP來進行傳統的通話功能。本研究想要研究的因素包含有用性、樂趣性、專門性是否會影響到使用社群APP的價值認知,進而影響使用社群APP的使用意圖。此外,研究架構亦納入了社會的影響,以及對於網頁版社群網站的沉浸經驗是否會影響到社群APP的使用意圖。研究結果顯示,有用性、樂趣性、專門性顯著影響到社群APP的價值認知,進而影響到社群APP的使用意圖。此外,社會的影響、對網頁版社群網站的沉浸經驗也確實會影響到社群APP使用意圖。近來社群APP的廠商逐漸興起,該市場也逐漸越變越競爭,本研究的結果可以提供廠商一個很好的指引,廠商可以利用本研究的結果了解影響使用者使用社群APP的因素,並可以利用這些因素來思考相關的政策,如產品上的改進或行銷上的策略,以提供更有競爭力的產品,提高該品牌於市場上的競爭力。
摘要(英) With the rise of the mobile internet, smart phone users have been more and more. Many traditional network computer functions have being transforms into the version of smartphone gradually. Among them, the social network websites is one of the three key purposes of smartphone. Just download a social network websites APP, smartphone users can link to the social network through the APP. Compared to the past, like traditional call, a smart phone users can be able to communicate with others through social network websites APP. The factors that this study used include usefulness, enjoyment and technicality. We want to understand is this will affect the perceived value of social network websites APP, thereby affecting the intention of using the social network websites APP? In addition, social influence and flow experience are included in our framework. We want to understand if the two factors will affect the intention of using the social network websites APP or not. The results showed that, usefulness, enjoyment, technicality significantly affect the perceived value of social network websites APP, and the perceived value of social network websites APP significantly affect intention of using the social network websites APP. In addition, social influence and flow experience significantly affect intention of using the social network websites APP. Recently, a lot of social network websites APP companies start business, and the market is also gradually getting competition. The results of this study may provide a good guideline to the companies. They can use the result to understand the factors that influence people to choose social network websites APP, and use the factors to think the relevant policies something like product improvement or marketing strategy. In the end, they can enhance the brand’s competitiveness in the market.
關鍵字(中) ★ 社群APP
★ 使用意圖
★ 社會影響
★ 沉浸經驗
關鍵字(英) ★ social network websites APP
★ adoption intention
★ social influence
★ flow experience
論文目次 目錄
論文摘要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
第一章 緒論 1
1-1 研究背景與動機 1
1-2 研究目的與問題 5
1-3 研究架構與流程 5
1-3-1 研究架構 5
1-3-2 研究流程 6
第二章 文獻探討 8
2-1 價值 8
2-2 以價值為基礎的科技採用模型 8
2-3 社會的影響 10
2-4 沉浸經驗 11
第三章 研究方法 12
3-1 研究架構 12
3-2 研究假說 13
3-2-1 價值為基礎的科技採用模型 13
3-2-2 社會的影響 14
3-3-3 Facebook網頁版的沉浸經驗 14
3-3 變數定義與衡量 15
3-3-1 自變數的定義與衡量 15
3-3-2 應變數的定義與衡量 18
3-4 研究設計 19
3-4-1 調查方式與研究對象 19
3-4-2 問卷發展 19
3-4-3 前測後問卷之修改 19
3-4-4 資料分析方法 20
第四章 資料與分析 21
4-1 問卷回收 21
4-2 敘述統計 22
4-3 信度與效度分析 24
4-3-1 未刪減題項之信度分析 24
4-3-2 未刪減題項之收斂效度分析 25
4-3-3 題項刪減 26
4-3-4 刪減題項後之信度與收斂效度分析 26
4-3-5 刪減題項後之區別效度分析 28
4-4 結構模型分析 249
第五章 結論 30
5-1 研究成果 30
5-1-1 價值基礎採用模型 30
5-1-2 社會的影響 31
5-1-3 對Facebook網頁版的沉浸經驗 31
5-2 研究貢獻與管理意涵 31
5-3 研究限制與後續研究建議 33
參考文獻 35
附錄一 前測紙本問卷 39
附錄二 正式紙本問卷 43
附錄三 正式網路問卷截圖 45
參考文獻 [1] Agarwal, R. and Karahanna, E. (2000). ” Time flies when you’re having fun: ognitive absorption and beliefs about Information Technology Usage”, MIS Quarterly 24 (4) (2000 (Dec.)).
[2] Al-Debei, M.M., Al-Lozi, E., and Papazafeiropoulou, A. (2013). ” Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective”,Decision Support System, 55 , p.43-54.
[3] Boyd, D. M. and Ellison, N. B. (2007). “Social network sites: Definition, history, and scholarship.” Journal of Computer-Mediated Communication, 13(1), article 11.
[4] Chang, C.-C. (2012). ”Examining users’ intention to continue using social network games: A flow experience perspective.”Telemat. Informat., http://dx.doi.org/10.1016/j.tele.2012.10.006.
[5] Cheung, C.M.K. and Lee, M. K. O. (2010). ”Online Social Networks: Why Do Students Use Facebook?”, Computer in Human Behavior(27:4),p.1337-1343.
[6] Csikszentmihalyi, M. (1975). “Beyond Boredom and Anxiety: Experiencing Flow in Work and Play ,“Jossey-Bass.
[7] Csikszentmihalyi, M. (1990). “FLOW: The Psychology of Optimal Experience,” Harper Perennial Modern Classics.
[8] Davis ,F.D. (1989). “Perceived usefulness, perceived ease of use, and user acceptance of information technology,” MIS Quarterly 13 (3) (1989 (Sep.)).
[9] Davis, F. D. (1993). “User acceptance of information technology: System characteristics, user perceptions and behavioral impacts.”, International journal of man-machine studies, 38(3), 475-487.
[10] DeLone, W.H. and McLean, E.R. (1992). “Information systems success: the quest for the dependent variable”, Information Systems Research 3 (1) (1992 (Mar.)).
[11] Deutsch, M. and Gerard, H. B. (1955). “A Study of Normative and Informational Social Influences upon Individual Judgment”, Journal of Abnormal and Social Psychology (51:3), pp. 629-636.
[12] Ghani, J., Supnick, R., and Rooney, P. (1991). ” The experience of flow in computer-mediated and in face-to-face groups.”, Proceedings of the Twelfth International Conference on Information Systems. ,ICIS, NY, pp. 229–237.
[13] Fornell, C. and Larcker, D.F. (1981). ”Structural equation models with unobservable variables and measurement errors.” Journal of Marketing Research,18(2),39-50.
[14] Hair, J.F., Anderson, R.E., Tatham R.L., and Black, W.C. (1998). “Multivariate Data Analysis”, New York: Macmillan Publishing Company.
[15] Hoffman, D.L. and Novak, P.T. (1996). “Marketing in hypermedia computer-mediated environments: conceptual foundations.” Journal of Marketing 60 (3), 50–68.
[16] Holbrook, M.B. (1999). “Introduction to consumer value”, in: M.B. Holbrook (Ed.), Consumer Value: A Framework for Analysis and Research, Routledge, New York.
[17] Jahoda, M. (1959). “Conformity and Independence: A Psychological Analysis”
Human Relations (12:2), pp. 99-120.
[18] Karikoski, J. and Luukkainen, S. (2011). “Substitution in Smartphone Communication Services”, Intelligence in Next Generation Networks (ICIN),15th International Conference.
[19] Kelman, H. C. (1958). ”Compliance, identification, and internalization three processes of attitude change.”, The Journal of Conflict Resolution, 2(1), 51–60.
[20] Kim, H., Chan, H., and Gupta, S. (2007). “Value-Based adoption of mobile internet: An empirical investigation”, Decision Support System, vol. 43, pp. 111-126.
[21] Kim, J. Y., Shim, J.P., and Ahn, K.M. (2011). “social networking service: motivation, pleasure, and behavioral intention to use.”,Journal of Computer Information, Vol. 51 Issue 4, p92-101, 10p.
[22] Lo´pez-Nicola´s, C., J.Molina-Castillo, F., and Bouwman, F. (2008). “An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models”, Information & Management, Volume 45 Issue 6, Pages 359-364, September.
[23] Moore, G. C. and Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192-222.
[24] Murray, K. E. and Waller, R. (2007). “Social networking goes abroad.”, International Educator, 16(3), 56–59.
[25] Okazaki, S. (2004). “How do Japanese consumers perceive wireless ads? A multivariate analysis”, International Journal of Advertising, Vol. 23 No. 4, pp. 429-54.
[26] Okazaki, S. and Romero, J. (2010).” Online media rivalry A latent class model for mobile and PC internet users”, Online Information Review, Vol. 34,No. 1
[27] Sheth, J.N., Newman, B.I., and Gross, B.L. (1991). “Consumption Values and Market Choices: Theory and Applications, Southwestern Publishing”, Cincinnati, OH.
[28] Short, J., Williams, E., and Christie, B. (1976). “The Social Psychology of Telecommunications.”, London: John Willey and Sons, Ltd.
[29] Thaler, R. (1985). “Mental accounting and consumer choice”, Marketing Science 4 (3) 1985 (Mar.).
[30] Trevino, L. K. and Webster, J. (1992). "Flow in Computer-Mediated Communication", Communication Research, 19(5), 539-573.
[31] Venkatesh, V. and Davis, F. D. (2000). “A theoretical extension of the technology acceptance model:Four longitudinal field studies. Management Science”, 46(2), 186-204.
[32] Venkatesh, V., Morris, M., Davis, G., and Davis, F. (2003). “User acceptance of information tehcnology: Toward a unified view”, Management Information System Quarterly, vol. 27, pp. 425-478.
[33] Wiratmadja , I., I., Govindaraju, R., and Athari, A. (2012). ” The Development of Mobile Internet Technology Acceptance Model”, Management of Innovation and Technology (ICMIT), 2012 IEEE International Conference on 11-13 June 2012.
[34] Wortzel,L. (1979). ” Multivariate Analysis. Upper Saddle River”, NJ: Prentice Hall.
[35] Zeithaml V.A. (1988). ” Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence”, Journal of Marketing 52 (3).
參考網站
[1] http://www.myApp.com.tw App定義
[2] http://www.appshot.net/op/skill?pid=283 全球智慧型手機調查
指導教授 范懿文、蘇雅惠
(Fan, Yi-Wen、Sue, Yea-Huey)
審核日期 2013-7-18
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明