使用代理駕駛行為意向之影響因素分析-以多樣本結構方程模式之應用

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呂茗儀(Ming-Yi Lu) 查詢紙本館藏

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論文名稱

使用代理駕駛行為意向之影響因素分析-以多樣本結構方程模式之應用
(Factor Affecting Behavior Intention to Have a Designated Driver – Application of the Multi-sample Structure Equation Modeling)

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摘要(中)

根據內政部警政署統計通報得知，近六年臺灣A1類道路交通事故肇事原因均以「酒醉(後)駕駛失控」為首，顯示酒駕肇事往往釀成嚴重傷亡。本研究以計劃行為理論與風險感認、自我效能構念進行民眾使用代理駕駛行為意向的探討，並根據內政部警政署統計酒駕死亡人數資料選擇高雄市、臺中市、桃園縣做為調查地點，最後研究共回收1,088份有效問卷。透過敘述性統計、獨立樣本t檢定、結構方程模式及多樣本結構方程模式分析，結果顯示態度、主觀規範、知覺行為控制、風險感認對於行為意向有顯著正向影響；自我效能對於行為意向則有顯著負向影響。在多樣本結構方程模式分析中，測量恆等性結果符合指標，顯示性別與年齡特性對於模式部分並不具有調節效果、階層調節迴歸顯示顯示性別與年齡特性對於模式斜率項具有調節效果。

摘要(英)

According to National Police Agency statistics that in recent 6 years Taiwan A1 class traffic accident cause of the “driving under the influence” most. It means driving under the influence tend to make heavy casualties. This study based on the theory of planned behavior, risk perception and self-efficacy factors to investigate the people’s behavior intention about using designated driver service. According to National Police Agency statistic, select Kaohsiung, Taichung and Taoyuan cities to be the sampling locations. A total of 1088 questionnaires are fully completed. The data was analyzed by descriptive statistics, reliability and validity analysis, t-test and structural equation modeling. The results showed that “attitude”, “subjective norm”, “perceived behavior control” and “risk perception” factors have significant positive effect to behavior intention, “self-efficacy” factor has significant negative effect to behavior intention. In the multi-group structural equation modeling, the results showed that study model can pass the measurement invariance test. In this study, the structure has no moderator effect about different ages and genders.

關鍵字(中)

★ 測量恆等性
★ 代理駕駛

關鍵字(英)

★ measurement invariance
★ designated driver

論文目次

目錄
摘要 i
ABSTRACT ii
誌謝 .iii
目錄 .iv
圖目錄 .vi
表目錄 vii
第一章緒論 ................................................................................................................1
1.1 研究背景與動機............................................................................................1
1.2 研究目的........................................................................................................3
1.3 研究範圍與對象............................................................................................3
1.4 研究流程........................................................................................................4
第二章文獻回顧........................................................................................................6
2.1 酒後駕駛防制與現況....................................................................................6
2.1.1 國內外酒駕標準及罰則................................................................7
2.1.2 指定駕駛........................................................................................9
2.1.3 代理駕駛......................................................................................10
2.2 計劃行為理論..............................................................................................14
2.2.1 理性行為理論內涵......................................................................14
2.2.2 計劃行為理論內涵......................................................................15
2.2.3 相關文獻應用..............................................................................16
2.3 風險感認......................................................................................................19
2.4 自我效能......................................................................................................22
2.5 駕駛者行為差異..........................................................................................23
第三章研究方法......................................................................................................26
3.1 研究架構與假設..........................................................................................26
3.2 操作型定義與問卷設計..............................................................................26
3.3 資料分析方法..............................................................................................29
3.3.1 敘述性統計分析..........................................................................29
3.3.2 項目分析......................................................................................29
3.3.3 結構方程模式的評鑑..................................................................30
3.3.4 結構方程模式..............................................................................32
3.3.5 多樣本結構方程模式..................................................................33
3.3.5.1 模式與內涵說明..................................................................33
3.3.5.2 恆等性檢驗..........................................................................35
3.3.5.3 恆等性研究流程..................................................................40
3.3.5.4 恆等性衡量依據..................................................................42
第四章問卷施測與樣本結構分析..........................................................................44
4.1 問卷資料蒐集..............................................................................................44
4.1.1 調查對象......................................................................................44
4.1.2 樣本數之界定..............................................................................44
4.1.3 預試階段......................................................................................45
4.1.4 正式問卷發放階段......................................................................45
4.2 受測者基本資料分析..................................................................................46
4.3 受測者背景差異分析..................................................................................49
4.3.1 性別..............................................................................................49
4.3.2 年齡..............................................................................................52
4.3.3 交叉分析......................................................................................56
4.3.3.1 個人背景屬性......................................................................56
4.3.3.2 使用者經驗..........................................................................56
4.3.3.3 價格合宜性分析..................................................................57
4.3.4 小結..............................................................................................58
4.4 項目分析......................................................................................................59
4.5 驗證性因素分析..........................................................................................59
4.5.1 態度構念......................................................................................60
4.5.2 主觀規範構念..............................................................................60
4.5.3 知覺行為控制構念......................................................................62
4.5.4 行為意向構念..............................................................................63
4.5.5 自我效能構念..............................................................................64
4.5.6 風險感認構念..............................................................................65
4.6 相關分析......................................................................................................68
4.7 路徑分析......................................................................................................68
第五章多樣本結構方程模式..................................................................................71
5.1 各別樣本結構方程模式分析......................................................................71
5.2 多樣本恆等性檢測......................................................................................74
5.2.1 性別..............................................................................................75
5.2.2 年齡..............................................................................................76
5.2.3 分群斜率比較..............................................................................77
5.2.4 小結..............................................................................................77
第六章結論與建議..................................................................................................78
6.1 結論..............................................................................................................78
6.1.1 研究分析總結..............................................................................78
6.1.2 結果討論......................................................................................79
6.2 建議..............................................................................................................80
6.2.1 理論應用之建議..........................................................................80
6.2.2 實務應用之建議..........................................................................81
參考文獻..........................................................................91

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指導教授

陳惠國(Huey-Kuo Chen)

審核日期

2014-7-22

推文