價值創造平台之商業模式：以醫療器材產業個案為例

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：52

、訪客IP：3.21.105.132

姓名

洪瑋婕(Wei-Chieh Hong) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

價值創造平台之商業模式：以醫療器材產業個案為例

相關論文

★ 以個案研究法探討機械式組織之資訊系統導入	★ 銀行企業內部網路導入TCP/IP通信協定之研究
★ 後金控時代臺灣地區金融服務業薪資決策支援系統之設計研究 --以一家中型證券商為例	★ 影響數位在職訓練之學習態度及行為意向研究
★ 台灣銀行業導入電子商務線上金流訊息標準之研究	★ 國防訓儲軍士官制度評估
★ 以關係承諾角度探討組織中軟體專案開發之個案研究	★ 企業工作流程再造之研究─以銀行發卡流程為例
★ 以個案研究法探討B2B電子商務導入之研究—以汽車售後服務件製造商為例	★ 以個案研討方法探討公文簽核流程再造之研究－以變更資訊部門服務為例
★ 半導體先進批次製程控制系統平台設計與實作	★ 醫療資訊系統之資訊安全危安因素探討以台北某醫學中心為例
★ 資訊部門專案經理派遣人員之個案研究	★ 綠色供應鏈管理資訊系統導入問題分析與探討-以A公司為例
★ 企業導入企業資源規劃(ERP)對作業流程之影響－以A公司為例	★ 客訴處理電子化流程管理－以飲料業為例

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

[檢視]

[下載]

本電子論文使用權限為同意立即開放。
已達開放權限電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。

摘要(中)

近年來，台灣政府將醫療照護視為六大新興產業之一，而醫療器材即醫療照護中的其中一個領域，因此醫療器材產業之發展前景應是十分正向的，然而台灣在此產業中的發展卻面臨眾多問題。在探討醫療器材產業問題前，我們必須先了解醫療器材產業的總體環境，即醫療產業，因此本研究概括性的分析整個醫療產業中的角色與行為，認為未以系統觀點思考產業問題為產業困境之因，並提出平台概念以作為改善產業問題之建議。本研究進一步根據過去文獻將平台概念分為三類，分別為服務整合平台、價值鏈整合平台和產品創新整合平台。採用個案研究法，輔以觀察、訪談與文件分析等方法蒐集相關資料，深入分析三類平台的成功關鍵案例。最後根據研究結果，提出台灣在醫療器材產業中發展的可行建議。

摘要(英)

In the recent years, Government of Taiwan active approves the medical device industry, and even promulgating the taxes incentives policies to encourage entrepre-neurs to invest in development of medical devices. However, is it good for Taiwan to be the producer in the medical device industry? It’s worth pondering deeply. In this study, we considered the companies in Taiwan always have the competitive ad-vantages, such as flexibility and agility and the special context of medical device in-dustry; thus, we thought that there must be other fields in this industry are more suita-ble for Taiwan companies. The concept of platform for medical industry was pro-posed in this study. The platform was classified as three types: the service integrated platform, the value chain integrated platform, and the product innovation platform. Case study was as research method to gain deeply understands of these platforms in this study, and observation, interviews, and documental analysis were imported to collect and analyze data. In the end of this study, we proposed some suggestions that is suitable for Taiwan’s enterprises in the medical device industry.

關鍵字(中)

★ 系統觀點
★ 平台
★ 商業模式
★ 個案研究
★ 輔具中心

關鍵字(英)

★ System Prospective
★ Platform
★ Business Model
★ Case Study
★ Assistive Device Center

論文目次

摘要 i
Abstract ii
致謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章緒論 1
1.1 研究背景 1
1.1.1 病患 4
1.1.2 醫療院所與人才 5
1.1.3 醫藥公司 7
1.1.4 保險業者 11
1.2 研究動機與重要性 15
1.3 研究目的 17
1.4 研究範圍 18
1.5 論文架構 20
第二章文獻探討 21
2.1 商業模式 (Business Model) 21
2.2 平台 (Platform) 之分類 23
2.3 雙邊市場 (Two-sided Market) 25
2.4 垂直整合 (Vertical Integrate) 27
2.5 產品創新 (Product Innovation) 29
2.6 環境脈絡 (Context) 31
第三章研究設計 33
3.1 研究方法：個案研究法 34
3.2 研究對象：個案之選擇 37
3.3 資料蒐集方法 39
3.4 資料分析方法：扎根理論 41
3.5 質性研究資料分析品質與可信度 43
第四章價值創造平台之概念性分析 47
4.1 服務整合平台 47
4.1.1 輔具中心 47
4.1.2 個案分析 54
摘要 i
Abstract ii
致謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章緒論 1
1.1 研究背景 1
1.1.1 病患 4
1.1.2 醫療院所與人才 5
1.1.3 醫藥公司 7
1.1.4 保險業者 11
1.2 研究動機與重要性 15
1.3 研究目的 17
1.4 研究範圍 18
1.5 論文架構 20
第二章文獻探討 21
2.1 商業模式 (Business Model) 21
2.2 平台 (Platform) 之分類 23
2.3 雙邊市場 (Two-sided Market) 25
2.4 垂直整合 (Vertical Integrate) 27
2.5 產品創新 (Product Innovation) 29
2.6 環境脈絡 (Context) 31
第三章研究設計 33
3.1 研究方法：個案研究法 34
3.2 研究對象：個案之選擇 37
3.3 資料蒐集方法 39
3.4 資料分析方法：扎根理論 41
3.5 質性研究資料分析品質與可信度 43
第四章價值創造平台之概念性分析 47
4.1 服務整合平台 47
4.1.1 輔具中心 47
4.1.2 個案分析 54

4.2 價值鏈整合平台 61
4.2.1 醫界與學界的合作經驗 61
4.2.2 個案分析 65
4.3 產品創新平台 67
4.3.1 紅外線跌倒防治器 67
4.3.2 兩截式鼻胃管 70
4.3.3 個案分析 72
第五章結論 76
5.1 研究成果 76
5.1.1 概括性的介紹醫療產業 76
5.1.2 個案啟示 77
5.2 管理意涵 79
5.3 研究限制 82
參考文獻 83

參考文獻

Ackoff, R. L. 1999. Re-creating the corporation: A design of organizations for the 21st century. Oxford University Press.
Amit, R., and Zott, C. (2001). Value creation in e‐business. Strategic management journal, 22(6‐7), 493-520.
Bauer, M. W., and Gaskell, G. (Eds.). (2000). Qualitative researching with text, image and sound: A practical handbook for social research. Sage.
Bekelman, J. E., Li, Y., and Gross, C. P. (2003). Scope and impact of financial con-flicts of interest in biomedical research: a systematic review. Jama, 289(4), 454-465.
Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.
Christopher, M. (2005). Logistics and supply chain management: creating val-ue-adding networks. Pearson education.
Coase, R. H. (1937). The nature of the firm. economica, 4(16), 386-405.
Corbin, J. M., and Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
Croom, S., Romano, P., and Giannakis, M. (2000). Supply chain management: an an-alytical framework for critical literature review. European journal of purchasing & supply management, 6(1), 67-83.
Drucker, P. F. (1995). People and performance: The best of Peter Drucker on man-agement. Routledge.
Evans, D. S., and Schmalensee, R. (2007). Catalyst code: the strategies behind the world′s most dynamic companies. Harvard Business School Press.
Glaser, B. G., and Strauss, A. (1967). L.(1967). The discovery of grounded theory: Strategies for qualitative research. Chi cago: Aldine.
Halaburda, H. and Y. Yehezkel (2013). "Platform competition under asymmetric in-formation." American Economic Journal: Microeconomics, 5(5), 22-68.
Hammersley, M. (2005). Assessing quality in qualitative research. InESRC TLRP seminar series: Quality in educational research.
Hammersley, M., Gomm, R., and Foster, P. (2000). Case Study Method. London: SAGE Publications.
Horvath, L. (2001). Collaboration: the key to value creation in supply chain manage-ment. Supply Chain Management: An International Journal, 6(5), 205-207.
Jin, G. Z., and Rysman, M. (2012). Platform pricing at sports card conventions. Na-tional Bureau of Economic Research.
Kearns, G. S., and Lederer, A. L. (2003). A Resource‐Based View of Strategic IT Alignment: How Knowledge Sharing Creates Competitive Advantage. Decision Sciences, 34(1), 1-29.
Kimberly, J. R., and Evanisko, M. J. (1981). Organizational innovation: The influence of individual, organizational, and contextual factors on hospital adoption of technological and administrative innovations. Academy of management jour-nal, 24(4), 689-713.
Knittel, C. R., and Stango, V. (2008). Incompatibility, product attributes and consum-er welfare: evidence from ATMs. The BE Journal of Economic Analysis & Policy, 8(1).
Lee, R. S. (2013). Vertical integration and exclusivity in platform and two-sided markets. The American Economic Review, 103(7), 2960-3000.
Lexchin, J., Bero, L. A., Djulbegovic, B., and Clark, O. (2003). Pharmaceutical in-dustry sponsorship and research outcome and quality: systematic review. Bmj, 326(7400), 1167-1170.
Mikkola, J. H., and Skjøtt-Larsen, T. (2006). Platform management: Implication for new product development and supply chain management. European Business Review, 18(3), 214-230.
Miles, M. B., and Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. Sage.
Miles, R. E., Snow, C. C., Meyer, A. D., and Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of management review, 3(3), 546-562.
Mouritsen, J., Skjøtt-Larsen, T., and Kotzab, H. (2003). Exploring the contours of supply chain management. Integrated Manufacturing Systems, 14(8), 686-695.
Nabli, M. and J. Nugent,（1989）“The New Institutional Economics and Its Ap-plicability to Development,”World Development, Vol.17, No.9, pp.1333-1347.
Oldham, G. R., and Cummings, A. (1996). Employee creativity: Personal and con-textual factors at work. Academy of management journal, 39(3), 607-634.
Osterwalder, Alexander. (2004). "The business model ontology: A proposition in a design science approach." Institut d’Informatique et Organisation. Lausanne, Switzerland, University of Lausanne, Ecole des Hautes Etudes Commerciales HEC 173.
Osterwalder, A., and Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Rochet, J. C., and Tirole, J. (2003). Platform competition in two‐sided mar-kets.Journal of the European Economic Association, 1(4), 990-1029.
Sawhney, M., Verona, G., and Prandelli, E. (2005). Collaborating to create: The In-ternet as a platform for customer engagement in product innovation. Journal of interactive marketing, 19(4), 4-17.
Shafer, S. M., Smith, H. J., and Linder, J. C. (2005). The power of business mod-els. Business horizons, 48(3), 199-207.
Shepherd, C., and Ahmed, P. K. (2000). From product innovation to solutions innova-tion: a new paradigm for competitive advantage. European journal of innovation management, 3(2), 100-106.
Shy, O. (Ed.). (2001). The economics of network industries. Cambridge University Press.
Simons, H. (2009). Case study research in practice. Sage Publications.
Stake, R. E. (2005). ‘Qualitative case studies’, in N.K. Denzin and Y. S. Lincoln (eds). The Sage Handbook of Qualitative Research (3rd edn). Thousand Oaks, CA: Sage.
Sismondo, S. (2007). Ghost management: how much of the medical literature is shaped behind the scenes by the pharmaceutical industry? . PLoS Medicine, 4(9).
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2), 172-194.
Thomas, G. (2011). How to do your case study: A guide for students and researchers. Sage.
Ulrich, K. T., and Eppinger, S. D. (2003). Product Design and Development. New York: McGraw Hill/Irwin.
Ulrich, K. T., and Eppinger, S. D. (2008). Product design and development (4th edi-tion). New York: McGraw-Hill.
Urban, G. L., and Hauser, J. R. (2004). “Listening in” to find and explore new com-binations of customer needs. Journal of Marketing, 68(2), 72-87.
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.

指導教授

蘇雅惠、范懿文(Ya-Hui Su Yi-Wen Fan)

審核日期

2014-7-2

推文