摘要(英) |
While telecom services in Taiwan move from the 3G services to 4G LTE high-speed access to the internet, both academics and practice pay a lot of attention on the operational strategy. According to foreign carriers operating mode, this study identified five factors: tariff design, innovative services, customer experience management, profit business models, bands building strategy. This study also integrated expert’s opinions for future development of Taiwan carriers 4G LTE service business model reference.
This study found:
1.Service innovation: Instant billing and notification, instant promotions and purchase, guarantee access program.
2.Tariff plan innovation: a flexible data tariff plan, sharing internet downloads (sharing pool).
3.User experience innovation: User self-control and management usage.
4.Innovative profit model: user toll free web (Advertising) and OTT operators to launch unlimited data combinations promotions.
5.Proposal for strategies of the bands interoperability between telecom operators.
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