||20 years ago, Taiwan exported a wide range of processing products. Among all, hardware products took up a very high proportion; the demand for processing surface had been increasing gradually, hence it stimulated the development of coating industry. Many companies have closed down during the depression in 2008. Those coating firms that have survived through the depression showed a certain level of capability. “ChenTing” was chosen to be the targeting company for this research.|
Qualitative methods was used in this study, it divided into two stages. First, we observed and interviewed the company and generalized some themes as follows:
1. Quality of products.
2. Factors that affects delivery periods.
3. Distribution of orders, price decision, and profit formula of products.
4. The consideration related to cost of customers, between investing equipment and out sourcing.
5. Human resources.
6. Other themes.
Second, according to the result above, Business Model Canvas was applied to discuss the differences between the mass production in the past and the lower production yet diverse business style nowadays. This research also discuss about how consultant service business model was developed from the changes of mass OEM to self-investment on production equipment.
Due to the in- depth research of medium and small size coating companies in Taiwan, it pointed out the challenges they are facing. Conducted the analysis of static and dynamic in business model according to the results of first stage and enriched the conclusions of the coating industry research are two contributions from this research that can beneficial for future researches.
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