博碩士論文 102423034 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:11 、訪客IP:3.233.239.20
姓名 吳宗達(ZONG-DA WU)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 Icon設計屬性吸引力與 情感、支配性認知、意義性認知之影響探討以匈牙利樣本為例
(The Attraction of Icon Design Attributes With Impact of Affect, Dominance and Meaning In Hungary)
相關論文
★ 由組織層面探討軟體程序成熟度★ 線上溝通平台融入概念圖合作學習之比較研究
★ 線上討論一定就會更好嗎?探討影響群體創造知識過程中知識分享與知識採用因素之研究★ 群體決策支援系統對團隊績效之影響-以時間壓力為調節因素
★ 在文化差異下,探討創新協同合作工具針對不同任務性質之績效★ Icon辨識與其設計屬性之關聯性探討
★ 創新協同合作工具之先導因素對績效的影響:強調工具特性與科技特性★ 以物件導向塑模未來研究方法配適於前瞻研究之系統架構
★ 在匈牙利文化下,探討Icon之設計屬性、主觀熟悉及辨識對其吸引力之影響★ 在中國大陸文化下,Icon辨識、主觀熟悉與設計屬性對下載意願之關聯性探討
★ 探討網路交友平台使用者之 交友機制使用意圖─以Dcard為例★ 捷運乘客舒適度調查分析 以台北高運量板南-土城線為例
★ 時依性路段暨時窗限制下單一車輛路線問題之研究★ 飛航組員及客艙組員影響溝通協調關鍵因素之研究
★ 廢棄機車回收廠區位選址之研究★ 航空客運業綠色行銷與措施對消費者忠誠度影響
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 近年來,智慧型手機的成長與進步,徹底地改變了人們過去的生活習慣。使用者不但可以隨時隨地上網搜尋資料更能透過下載各式不同的手機應用程(Apps)來為智慧型手機的功能進行擴充。也因如此,使用者對於App的應用需求相當多元,使得市場上充斥著琳瑯滿目的App供消費者選擇。App的數量越來越多想當然競爭會越來越激烈,如何在成千上萬的App中吸引使用者的目光,已成為開發者必需面臨的難題。摒除App的功能外,為App設計一個好的Icon圖標,已經成為吸引使用者目光的首要步驟。畢竟不管在任何智慧型手機平台所提供的應用程式商店搜尋App,第一眼看到的皆是App的Icon圖標。
本研究歸納出5種Icon圖標的設計屬性並在12種App類別以實驗法作探討。觀察5種Icon圖標設計屬性在不同App類別下的吸引力排名為何。且同時針對Icon圖標給予使用者的情感(Affect)影響與視覺上的支配性(Dominance)與意義性(Meaning)上作探討,觀察在不同的App類別下使用者在對Icon圖標產生的情感影響、支配性與意義性認知是否會影響Icon的吸引力排名。
經過研究後發現12種App類別皆有某一最合適的設計屬性能夠提升吸引力,且使用者對Icon圖標產生的情感(Affect)影響、支配性(Dominance)與意義性(Meaning)認知能夠顯著且正向的影響Icon圖標的吸引力。
摘要(英) In recent years, the growth and advancement of smartphones have completely changed the way people live. Users can not only search for information at any time, but also download a variety of apps to expand the functions of smartphones.
Because of these causes, users have various requirements for app, so the market is filled with numerous apps for customers to choose. This situation results in intense competition. How to attract the attention of users in thousands apps, it has become the essential challenge which developer face. Put function aside, designing a good icon has become the first step to attract user’s attention. After all, when users search for apps, the first thing users see is the app’s icon.
The research summarized five icon design attributes against twelve app categories, to observe the design attributes ranking of these twelve app categories. And simultaneously discuss the Dominance, Meaning and Affect of icon.
In our result, we found that twelve App categories have a most suitable design attribute can enhance the attractiveness, and found Dominance, Meaning and Affect can significantly and positively affect the attractiveness of icon.
關鍵字(中) ★ App
★ Icon
★ 設計屬性
★ 情感
★ 意義性
★ 支配性
★ 吸引力
關鍵字(英) ★ App
★ Icon
★ Design Attributes
★ Affec
★ Meaning
★ Dominance
★ Attraction
論文目次 論文摘要 i
一、緒論 1
1-1 研究背景 1
1-2 研究動機 1
1-3 研究目的 2
二、文獻探討 4
2-1 圖標 (Icon) 4
2-2 圖標設計屬性 5
2-3 情感 (Affect) 9
2-4支配性 (Dominance) 9
2-5 意義性 (Meaning) 10
2-6 文化 (Culture) 11
三、研究方法 14
3-1 應用程式(App)類別選擇 14
3-2 Icon圖標屬性定義 15
3-3 App 類別定義與設計方向 16
3-4 Icon圖標設計 19
3-5 屬性測試 20
3-6 實驗設計 27
3-7 問卷 29
四、資料分析 31
4-1 Friedman檢定 31
4-2 Wilcoxon檢定 36
4-3 樣本描述與分析 43
4-4 文化(Culture)分析 120
4-5 情感(Affect)分析 121
4-6 支配性(Dominance)分析 129
4-7 意義性(Meaning)分析 135
五、結論與建議 142
5-1 研究結論 142
5-2 研究貢獻 155
5-3 研究限制 157
5-4 未來發展 158
第六章 參考文獻 159
參考文獻 〔1〕Android-Developer-Support. Select a category for your app or game. from https://support.google.com/googleplay/android-developer/answer/113475
〔2〕Android-Developers-Blog. (2011). A Closer Look at 10 Billion Downloads. from http://android-developers.blogspot.tw/2011/12/closer-look-at-10-billion-downloads.html
〔3〕AppBrain. (2015). Number of Android applications. from http://www.appbrain.com/stats/number-of-android-apps
〔4〕Apple. (2015). App Store Rings in 2015 with New Records. from http://www.apple.com/pr/library/2015/01/08App-Store-Rings-in-2015-with-New-Records.html
〔5〕Bevlin, M. E. (1994). Design through discovery: An introduction to art and design: Wadsworth Pub Co.
〔6〕Block, C. E. (1969). Symbolic branding: The problem of mistaken identity with design marks. Trademark Rep., 59, 399.
〔7〕Bouaziz, F. (2008). Public administration presence on the web: A cultural explanation. The Electronic Journal of e-Government, 6(1), 11-22.
〔8〕Bradley, S. (2010). Dominance: Creating Focal Points In Your Design. from http://www.vanseodesign.com/web-design/dominance/
〔9〕Childers, T. L., & Houston, M. J. (1984). Conditions for a picture-superiority effect on consumer memory. Journal of Consumer Research, 643-654.
〔10〕Clark, V. (1988). Strategies: Identify Yourself. Canadian Business, 61, 21-22.
〔11〕Dondis, D. A. (1973). A primer of visual literacy: Mit Press.
〔12〕Durgee, J. F., & Stuart, R. W. (1987). Advertising symbols and brand names that best represent key product meanings. Journal of Consumer Marketing, 4(3), 15-24.
〔13〕Gartner. (2013). Gartner Says Mobile App Stores Will See Annual Downloads Reach 102 Billion in 2013. from http://www.gartner.com/newsroom/id/2592315
〔14〕Gartner. (2015). Gartner Says Smartphone Sales Surpassed One Billion Units in 2014. from http://www.gartner.com/newsroom/id/2996817
〔15〕Goonetilleke, R. S., Shih, H. M., On, H. K., & Fritsch, J. (2001). Effects of training and representational characteristics in icon design. International Journal of Human-Computer Studies, 55(5), 741-760.
〔16〕Henderson, P. W., & Cote, J. A. (1998). Guidelines for selecting or modifying logos. The Journal of Marketing, 14-30.
〔17〕Hofstede, G. (2010). Geert hofstede. National cultural dimensions.
〔18〕Hofstede, G. (2013). Culture. from http://www.geerthofstede.com/culture
〔19〕Horton, W. K. (1994). The icon book: Visual symbols for computer systems and documentation: John Wiley & Sons, Inc.
〔20〕Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.
〔21〕Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.
〔22〕Kivetz, R., & Simonson, I. (2002). Self‐control for the righteous: toward a theory of precommitment to indulgence. Journal of Consumer Research, 29(2), 199-217.
〔23〕Kropp, H., French, W. A., & Hilliard, J. E. (1990). Trademark management–Not brand management. Business, 40, 17-24.
〔24〕Mirzoeff, N. (2002). The visual culture reader: Psychology Press.
〔25〕Nemett, B. (1992). Images, objects, and ideas: Viewing the visual arts: Harcourt Brace College Publishers.
〔26〕Nunnally, J. (1978). Psychometric methods. New York: McGraw.
〔27〕Peter, J. (1989). Designing logos. Folio, 18(July), 139-141.
〔28〕Pezdek, K., Maki, R., Valencia-Laver, D., Whetstone, T., Stoeckert, J., & Dougherty, T. (1988). Picture memory: recognizing added and deleted details. Journal of Experimental Psychology: Learning, Memory, and Cognition, 14(3), 468.
〔29〕Rieber, L. P. (1995). A historical review of visualization in human cognition. Educational technology research and development, 43(1), 45-56.
〔30〕Robertson, K. (1989). Strategically desirable brand name characteristics. Journal of Consumer Marketing, 6(4), 61-71.
〔31〕Schechter, I. (1994). Logovalue Survey. proprietaryresearch report.
〔32〕Schmitt, B. H., Simonson, A., & Marcus, J. (1995). Managing corporate image and identity. Long Range Planning, 28(5), 82-92.
〔33〕Seifert, L. S. (1992). Pictures as a means of conveying information. The Journal of general psychology, 119(3), 279-287.
〔34〕Srite, M., & Karahanna, E. (2006). The role of espoused national cultural values in technology acceptance. MIS quarterly, 679-704.
〔35〕Vartorella, W. (1990). Doing the bright thing with your company logo. Advertising Age, 61(2), 31.
〔36〕Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of marketing research, 258-270.
〔37〕沈先漢. (2014). App Icon 設計屬性與使用者認知 對下載意願之影響探討; The Impact of App Icon Design Attribute, Dominance and Meaning for Download Reaction.
〔38〕胡嘉恬. (2014). Icon 吸引力-以圖標屬性與情感, 主觀熟悉之影響探討; The Attraction of Icon-A Study on Icon Attributes with Affective Reaction and Subjective Familiarity.
〔39〕謝松燕. (2014). Icon 辨識與其設計屬性之關聯性探討; Explore the Relationship Between Icon Recognition and Design Attribute.
指導教授 謝浩明 審核日期 2015-7-13
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明