在匈牙利文化下，探討Icon之設計屬性、主觀熟悉及辨識對其吸引力之影響

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：72

、訪客IP：3.136.25.68

姓名

唐儷嘉(Li-Chia Tang) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

在匈牙利文化下，探討Icon之設計屬性、主觀熟悉及辨識對其吸引力之影響
(Explore The Impact of Icon Design Attributes, Subjective Familiarity and Recognition on Its Attraction Under Hungarian Culture)

相關論文

★ 由組織層面探討軟體程序成熟度	★ 線上溝通平台融入概念圖合作學習之比較研究
★ 線上討論一定就會更好嗎？探討影響群體創造知識過程中知識分享與知識採用因素之研究	★ 群體決策支援系統對團隊績效之影響-以時間壓力為調節因素
★ 在文化差異下，探討創新協同合作工具針對不同任務性質之績效	★ Icon辨識與其設計屬性之關聯性探討
★ 創新協同合作工具之先導因素對績效的影響：強調工具特性與科技特性	★ 以物件導向塑模未來研究方法配適於前瞻研究之系統架構
★ Icon設計屬性吸引力與情感、支配性認知、意義性認知之影響探討以匈牙利樣本為例	★ 在中國大陸文化下，Icon辨識、主觀熟悉與設計屬性對下載意願之關聯性探討
★ 探討網路交友平台使用者之交友機制使用意圖─以Dcard為例	★ 捷運乘客舒適度調查分析以台北高運量板南-土城線為例
★ 時依性路段暨時窗限制下單一車輛路線問題之研究	★ 飛航組員及客艙組員影響溝通協調關鍵因素之研究
★ 廢棄機車回收廠區位選址之研究	★ 航空客運業綠色行銷與措施對消費者忠誠度影響

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 ( 永不開放)

摘要(中)

今日智慧型行動裝置技術純熟、發展興盛，其使用人口在全球快速增加。隨著智慧型手機的市場主流性，應用程式（App）的數量也迅速成長，且市場不分國界，擁有來自全球的開發者，形成一個競爭激烈且全球化的市場。而當消費者選擇下載App時，首先接觸的即是App的圖標（Icon），若不論內容及設計，一個擁有吸引力Icon的App即具備了抓住消費者目光的優勢，在競爭激烈的市場中將更具競爭力。而由於App的競爭市場是為全球性的，故本研究將擴展到與東亞不同的文化地區，探討在不同文化背景的匈牙利實驗環境下，5種Icon設計屬性於12種不同的App類別中，何種屬性最能吸引使用者的目光與喜好，以及使用者對Icon的主觀熟悉與辨識認知是否會左右其吸引力的程度。
本研究經過分析後找出了在匈牙利文化下，12種App類別中5種Icon屬性的下載意願吸引力排名，且Icon的主觀熟悉及辨識度會顯著且正面的影響其吸引力排名，並以此推論在這些App類別下，如何透過Icon設計屬性的選擇，進而提升使用者對App的下載意願，並提供App開發商在不同文化中Icon設計上的參考指標。

摘要(英)

Nowadays the technology and amount of smartphones have reached its peak, so as the app market. There are numerous apps and developers form all around the world in the market, which make the competition fierce and international.
When a user chooses to download an app, the icon of app will be the first thing a user gets to know about the app. So an app with a nice and attractive icon will gain more competitiveness against other competitors in the market.
Therefore this research will take “icon” as the main key factor, and explore whether the 5 design attributes, subjective familiarity and recognition of icons will affect the download intension of apps to the users under 12 app categories. And since the competition of app market is globalized, this research will focus the study on Hungary region, which has different culture, customs and values form Taiwan.
In the result of the research, it found out the intended download ranking of 5 icon design attributes under 12 app categories, and subjective familiarity and recognition of icons both have significant and positive effects on user’s intention of downloading the app. And base on these results analysis, the research provides recommendations of icon designing under different cultures for app developers.

關鍵字(中)

★ App
★ Icon設計
★ 主觀熟悉
★ 辨識

關鍵字(英)

★ app
★ icon design
★ subjective familiarity
★ recognition

論文目次

論文摘要 i
Abstract ii
誌謝辭 iii
目錄 iv
圖目錄 vi
表目錄 vii
一、緒論 1
1-1. 研究背景 1
1-2. 研究動機 2
1-3. 研究目的 3
二、文獻探討 4
2-1. 圖標（Icon） 4
2-2. Icon設計屬性 5
2-3. 主觀熟悉（Subjective Familiarity） 9
2-4. 辨識（Recognition） 10
2-5. 時間於記憶之影響 11
2-6. 文化 12
三、研究方法 15
3-1. App類別定義 15
3-2. Icon設計屬性定義 18
3-3. Icon設計 19
3-4. Icon設計屬性測試 21
3-5. 實驗設計 28
四、資料分析 35
4-1. Icon屬性差異分析 35
4-2. 下載意願排名分析 40
4-3. 樣本特性分析 47
4-4. 主觀熟悉（Subjective Familiarity）分析 122
4-5. 辨識（Recognition）分析 128
4-6. 文化分析 146
五、結論 148
5-1. 研究結論 148
5-2. 研究貢獻 179
5-3. 研究限制 182
5-4. 研究建議 183
六、參考文獻 185

參考文獻

[1]. Apple Inc. (2015). App Store Rings in 2015 with New Records. Retrieved March 20, 2015 from the World Wide Web: http://www.apple.com/pr/library/2015/01/08App-Store-Rings-in-2015-with-New-Records.html
[2]. Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. The Psychology of Learning and Motivation: Advances in Research and Theory, 2, 89-195.
[3]. Atkinson, R. C., & Juola, J. F. (1973). Factors influencing speed and accuracy of word recognition. Attention and Performance IV, 583-612.
[4]. Alario, F., & Ferrand, L. (1999). A set of 400 pictures standardized for french: Norms for name agreement, image agreement, familiarity, visual complexity, image variability, and age of acquisition. Behavior Research Methods, Instruments, & Computers, 31(3), 531-552.
[5]. Android Developers Blog. (2011). A Closer Look at 10 Billion Downloads. Retrieved March 5, 2015 from the World Wide Web: http://android-developers.blogspot.tw/2011/12/closer-look-at-10-billion-downloads.html
[6]. Bevlin, M. E. (1989). Design through discovery: An introduction to art and design. New York: Holt Rinehart and Winston Inc.
[7]. Berlyne, D. E. (1971). Aesthetics and psychobiology. New York: Meredith corporation.
[8]. Bornstein, R. F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Psychological Bulletin, 106(2), 265.
[9]. Bouaziz, F. (2008). Public administration presence on the web: A cultural explanation. The Electronic Journal of e-Government, 6(1), 11-22.
[10]. Cevasco, G. A. (1993). The 1890s: An encyclopedia of british literature, art, and culture Garland.
[11]. Childers, T. L., & Houston, M. J. (1984). Conditions for a picture-superiority effect on consumer memory. Journal of Consumer Research, 11(2), 643-654.
[12]. Chatterjee, R., & Eliasberg, J. (1990). The innovation diffusion process in a heterogeneous population: A micromodeling approach. Management Science, 36(9), 1057-1079.
[13]. Dondis, D. A. (1973). A primer of visual literacy The MIT Press.
[14]. Edell, J. A., & Staelin, R. (1983). The information processing of pictures in print advertisements. Journal of Consumer Research, 45-61.
[15]. Gartner Newsroom. (2015). Gartner Says Smartphone Sales Surpassed One Billion Units in 2014. Retrieved March 10, 2015 from the World Wide Web: http://www.gartner.com/newsroom/id/2996817
[16]. Goonetilleke, R. S., Shih, H. M., Kaion, H., & Fritsch, J. (2001). Effects of training and representational characteristics in icon design. International Journal of Human-Computer Studies, 55, 741-760.
[17]. Grisham, T. (2009). The Delphi technique: a method for testing complex and multifaceted topics. International Journal of Managing Projects in Business, 2(1), 112-130.
[18]. Henderson, P. W., & Cote, J. A. (1998). Guidelines for selecting or modifying logos. The Journal of Marketing, 62(2), 14-30.
[19]. Hofstede, G. (1991). Cultures and Organizations: Software of the Mind. New York: McGraw-Hill.
[20]. Hofstede, G. (2005). Cultures and Organizations: Software of the Mind, second edition. New York: McGraw-Hill.
[21]. Hofstede, G., & Minkov, M. (2013). Values Survey Module 2013 Manual. Retrieved November 20, 2014 from the World Wide Web: http://www.geerthofstede.nl/vsm2013
[22]. International Data Corporation. (2015). Android and iOS Squeeze the Competition, Swelling to 96.3% of the Smartphone Operating System Market for Both 4Q14 and CY14, According to IDC. Retrieved March 23, 2015 from the World Wide Web: http://www.idc.com/getdoc.jsp?containerId=prUS25450615
[23]. John Peter. (1989, 18(July)). Designing logos. Folio: The Magazine for Magazine Management, 139-41.
[24]. Jacoby, L. L., & Dallas, M. (1981). On the relationship between autobiographical memory and perceptual learning. Journal of Experimental Psychology: General, 110(3), 306.
[25]. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.
[26]. Kropp, H. R., French, W. A., & Hilliard, J. E. (1990). Trademark management - not brand management. Business, 4, 17-24.
[27]. Millennial Media. (2015). State of the Apps Industry Snapshot 2015. Retrieved March 20, 2015 from the World Wide Web: http://www.millennialmedia.com/mobile-intelligence/special-reports/
[28]. Machado, J. C., Vacas-de-Carvalho, L., Costa, P., & Lencastre, P. (2012). Brand mergers: Examining consumers′ responses to name and logo design. The Journal of Product and Brand Management, 21(6), 418-427.
[29]. Nemett, B. (1992). Images, objects, and ideas: Viewing the visual arts. Harcourt Brace Jovanovich College Publishers.
[30]. Pham, L., Pallares-Venegas, E., & Teich, J. E. (2012). Relationships Between Logo Stories, Storytelling Complexity, And Customer Loyalty. Academy of Banking Studies Journal, 11(1), 73-92.
[31]. Pezdek, K., Maki, R., Valencia-Laver, D., Whetstone, T., Stoeckert, J., & Dougherty, T. (1988). Picture memory: Recognizing added and deleted details. Journal of Experimental Psychology-Learning Memory and Cognition, 14(3), 468-476.
[32]. Potter, M. C. (1976). Short-term conceptual memory for pictures. Journal of Experimental Psychology: Human Learning and Memory, 2(5), 509.
[33]. Rieber L P. (1995). A historical review of visualisation in human cognitionEducational technology. Research and Development, 43, 45-56.
[34]. Statista. (2015a). Number of available applications in the Google Play Store from December 2009 to February 2015. Retrieved March 20, 2015 from the World Wide Web: http://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-store/
[35]. Statista. (2015b). Number of available apps in the Amazon Appstore from March 2011 to January 2015. Retrieved March 20, 2015 from the World Wide Web: http://www.statista.com/statistics/307330/number-of-available-apps-in-the-amazon-appstore/
[36]. Seifert, L. S. (1992). Pictures as a means of conveying information. The Journal of General Psychology, 119(3), 279-287.
[37]. Schmitt, B. H., Simonson, A., & Marcus, J. (1995). Managing corporate image and identity. Long Range Planning, 28(5), 82-92.
[38]. S., S. O., & Friedmann, R. (2007). Logo selection and modification guidelines: An empirical international validation in chile. Estudios De Administración, 14(1), 1-21.
[39]. Thoma, V., & Williams, A. (2013). The devil you know: The effect of brand recognition and product ratings on consumer choice. Judgment & Decision Making, 8(1), 34-44.
[40]. Vandermerwe, S. (2004). Achieving deep customer focus. MIT Sloan Management Review, 45(3), 26.
[41]. Wheeler, M. E., & Treisman, A. M. (2002). Binding in short-term visual memory. Journal of Experimental Psychology: General, 131(1), 48.
[42]. Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2p2), 1-27.
[43]. 財團法人資訊工業策進會（2014）。智慧型行動裝置普及率近7成市場即將飽和！資策會FIND：行動族群半年增加逾100萬人、全臺滑世代破1,432萬。檢索日期：2015年2月20日。取自：http://www.iii.org.tw/m/News-more.aspx?id=1475
[44]. 沈先漢（2014）。App Icon設計屬性與使用者認知對下載意願之影響探討。未出版博碩士論文，國立中央大學，桃園市。
[45]. 胡嘉恬（2014）。Icon吸引力－以圖標屬性與情感、主觀熟悉之影響探討。未出版博碩士論文，國立中央大學，桃園市。
[46]. 謝松燕（2014）。Icon辨識與其設計屬性之關聯性探討。未出版博碩士論文，國立中央大學，桃園市。

指導教授

謝浩明

審核日期

2015-7-14

推文