博碩士論文 102423054 詳細資訊




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姓名 唐儷嘉(Li-Chia Tang)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 在匈牙利文化下,探討Icon之設計屬性、主觀熟悉及辨識對其吸引力之影響
(Explore The Impact of Icon Design Attributes, Subjective Familiarity and Recognition on Its Attraction Under Hungarian Culture)
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摘要(中) 今日智慧型行動裝置技術純熟、發展興盛,其使用人口在全球快速增加。隨著智慧型手機的市場主流性,應用程式(App)的數量也迅速成長,且市場不分國界,擁有來自全球的開發者,形成一個競爭激烈且全球化的市場。而當消費者選擇下載App時,首先接觸的即是App的圖標(Icon),若不論內容及設計,一個擁有吸引力Icon的App即具備了抓住消費者目光的優勢,在競爭激烈的市場中將更具競爭力。而由於App的競爭市場是為全球性的,故本研究將擴展到與東亞不同的文化地區,探討在不同文化背景的匈牙利實驗環境下,5種Icon設計屬性於12種不同的App類別中,何種屬性最能吸引使用者的目光與喜好,以及使用者對Icon的主觀熟悉與辨識認知是否會左右其吸引力的程度。
本研究經過分析後找出了在匈牙利文化下,12種App類別中5種Icon屬性的下載意願吸引力排名,且Icon的主觀熟悉及辨識度會顯著且正面的影響其吸引力排名,並以此推論在這些App類別下,如何透過Icon設計屬性的選擇,進而提升使用者對App的下載意願,並提供App開發商在不同文化中Icon設計上的參考指標。
摘要(英) Nowadays the technology and amount of smartphones have reached its peak, so as the app market. There are numerous apps and developers form all around the world in the market, which make the competition fierce and international.
When a user chooses to download an app, the icon of app will be the first thing a user gets to know about the app. So an app with a nice and attractive icon will gain more competitiveness against other competitors in the market.
Therefore this research will take “icon” as the main key factor, and explore whether the 5 design attributes, subjective familiarity and recognition of icons will affect the download intension of apps to the users under 12 app categories. And since the competition of app market is globalized, this research will focus the study on Hungary region, which has different culture, customs and values form Taiwan.
In the result of the research, it found out the intended download ranking of 5 icon design attributes under 12 app categories, and subjective familiarity and recognition of icons both have significant and positive effects on user’s intention of downloading the app. And base on these results analysis, the research provides recommendations of icon designing under different cultures for app developers.
關鍵字(中) ★ App
★ Icon設計
★ 主觀熟悉
★ 辨識
關鍵字(英) ★ app
★ icon design
★ subjective familiarity
★ recognition
論文目次 論文摘要 i
Abstract ii
誌謝辭 iii
目錄 iv
圖目錄 vi
表目錄 vii
一、 緒論 1
1-1. 研究背景 1
1-2. 研究動機 2
1-3. 研究目的 3
二、 文獻探討 4
2-1. 圖標(Icon) 4
2-2. Icon設計屬性 5
2-3. 主觀熟悉(Subjective Familiarity) 9
2-4. 辨識(Recognition) 10
2-5. 時間於記憶之影響 11
2-6. 文化 12
三、 研究方法 15
3-1. App類別定義 15
3-2. Icon設計屬性定義 18
3-3. Icon設計 19
3-4. Icon設計屬性測試 21
3-5. 實驗設計 28
四、 資料分析 35
4-1. Icon屬性差異分析 35
4-2. 下載意願排名分析 40
4-3. 樣本特性分析 47
4-4. 主觀熟悉(Subjective Familiarity)分析 122
4-5. 辨識(Recognition)分析 128
4-6. 文化分析 146
五、 結論 148
5-1. 研究結論 148
5-2. 研究貢獻 179
5-3. 研究限制 182
5-4. 研究建議 183
六、 參考文獻 185
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指導教授 謝浩明 審核日期 2015-7-14
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