博碩士論文 102426031 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:22 、訪客IP:44.192.112.123
姓名 張軒誌(Hsuan-Chih Chang)  查詢紙本館藏   畢業系所 工業管理研究所
論文名稱 退貨政策與異質零售商之最佳產銷決策
(Optimal decisions for the heterogeneous retailers in return policy)
相關論文
★ 應用灰色理論於有機農產品之經營管理— 需求預測及關鍵成功因素探討★ NAND型Flash價格與交運量預測在風險分析下之決策模式
★ 工業電腦用無鉛晶片組最適存貨政策之研究-以A公司為例★ 砷化鎵代工廠磊晶之最適存貨管理-以W公司為例
★ 資訊分享&決策制定下產銷協同關係之研究 -以IC設計業為例★ 應用分析層級法於電子化學品業委外供應商評選準則之研究
★ 應用資料探勘於汽車售服零件庫存滯銷因素分析-以C公司為例★ 多目標規劃最佳六標準差水準: 以薄膜電晶體液晶顯示器C公司製造流程為例
★ 以資料探勘技術進行消費者返廠定期保養之實證研究★ 以價值鏈觀點探討品牌公司關鍵組織流程之取決-以S公司為例
★ 應用產銷協同規劃之流程改善於化纖產業-現況改善與效益分析★ 權力模式與合作關係對於報價策略之影響研究—以半導體產業A公司為例
★ 應用資料探勘於汽車製造業之庫存原因分析★ 以類神經網路預測代工費報價---以中小面板產業C公司為例
★ 電路板產業存貨改善研究-以N公司為例★ 運用六標準差改善機台備用零件(Spare parts)存貨管理
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 在現今供應鏈體系中,產銷過程是值得關注及環環相扣,零售商的競爭行為日趨明顯,而當中製造商採行退貨政策或是其他機制,透過共同分攤銷售風險之方式,鼓勵零售商提高產品訂購數量,亦增加產品銷售,以減少退貨機會,促使雙方互惠,達成產銷協調之目標。

本研究在二階層通路結構中,以Padmanabhan and Png(1997)的退貨方式作為背景,並劃分大小型的零售商相互競爭的結構,探討當兩者不同類型的零售商雙通路競爭下,整體市場需求與價格都有相互牽制影響,其中以Stackelberg 賽局理論之單期模型,兩者間領導者(製造商)與追隨者(零售商)之層級關係時,分析最佳的決策變數後,得到兩種均衡的最佳批發價、訂購量與零售價格,製造商最後決策實施無退貨或全額退貨政策,以本身利潤改善為決策考量。本研究是以製造商的最大利潤為目的,採取上述不同決策所產生的結果,結果說明當製造商實施全額退貨政策會顯著改善製造商利潤,並有助於整體通路利潤。
摘要(英)
Return policy has become closely linked with production and marketing process in particular that it has a major effect in supply chains that are highly competitive. In addition, not only that return policy is an approach to share the risk of inventory for manufacturers and retailers, return policy also makes them achieve production-marketing coordination.

The paper models a two-echelon supply chain which consists of one manufacturer and two competitive retailers, where one of the retailers is dominant. The work of Padmanbhan and Png (1997) highlights the return policy that is applied in manufacturer-retailer channels.

In this study, two policies are offered by the manufacturer, the no return and the full return policies in order to explore the wholesale price, the order quantity and the retail price under the heterogeneous retailers’ competitive channel.

This study adopts the game-theoretic model to determine the manufacturer as the Stackelberg leader and two retailers as Followers.

This study is to investigate whether return policy will change the manufacturer’s strategy. Computation results illustrate that the manufacturer can obtain more profits by adopting a full return policy. Therefore, by providing a full return policy, the manufacturer can make an obvious improvement on its marketing efficiency.
關鍵字(中) ★ Stackelberg 賽局理論
★ 退貨策略
★ 價格競爭
關鍵字(英) ★ Stackelberg model
★ Return Policy
★ Price competition
論文目次
論文提要 i
Abstract ii
目錄 iii
圖目錄 v
表目錄 vi
第一章 緒論 1
1.1 研究動機 1
1.2 研究背景 2
1.3 研究目的 3
1.4 研究架構 4
第二章 文獻回顧 6
2.1 Stackelberg 賽局理論 6
2.2 退貨策略 7
2.3 價格競爭 9
第三章 模型建構 12
3.1 情境描述 12
3.2 模型基本假設 13
3.3 符號定義 14
3.4 模型建構 15
3.4.1 基本模型建構 15
3.4.2 不同批發價建構模型 16
第四章 模型分析 23
4.1 參數設定 23
4.2 數值分析 24
4.3 決策變數與參數之關係 25
4.3.1 決策變數之批發價格 25
4.3.2 決策變數之訂購量 26
4.3.3 決策變數之零售價格 27
4.4 敏感度分析 27
4.4.1 市場規模 27
4.4.2 製造成本 29
4.4.3 顧客價格敏感度之存貨水準 30
4.4.4 競爭因子 32
第五章 結論與未來研究方向 34
5.1 結論 34
5.2 研究貢獻 35
5.3 未來研究方向 35
參考文獻 36
附錄 38
參考文獻 [1] 陳永琦 (2008),直接通路與間接通路雙競爭通路下的最佳訂價決策,國立中央大學,碩士論文。
[2] Ai, X., J. Chen, H. Zhao, and X. Tang (2012). Competition among supply chains: Implications of full returns policy, International Journal of Production, 139(1), 257-265.
[3] Amrouche, N., and R. Yan (2013). Can a weak retailer benefit from manufacturer-dominant retailer alliance? Journal of Retailing and Consumer Services, 20(1), 34-42.
[4] Anderson, E. J. and Y. Bao (2010). Price competition with integrated and decentralized supply chains, European Journal of Operational Research, 200(1), 227-234.
[5] Bernstein, F., and A. Federgruen (2003). Pricing and replenishment strategies in a distribution system with competing retailers, Operations Research, 51(3), 409-426.
[6] Bernstein, F., and A. Federgruen (2007). Coordination mechanisms for supply chains under price and service competition, Manufacturing & Service Operations Management, 9(3), 242-262.
[7] Cachon, G. P., and A. G. Kok (2010). Competing Manufacturers in a Retailer Supply Chain: On Contractual Form and Coordination, Management Science, 56(3), 1-19.
[8] Chen, J. M., H. L. Chen, M. C. Chien (2008), Profit-maximization models for a manufacture-retailer channel under consignment and revenue sharing contract, Journal of the Chinese Institute of Industrial Engineers, 25 (5), 413-422.
[9] Chen, J., and P. C. Bell (2011). Coordinating a decentralized supply chain with customer returns and price-dependent stochastic demand using a buyback policy, European Journal of Operational Research, 212(2), 293-300.
[10]Emmons, H. and S. M. Gilbert (1998). Note. The role of returns policies in pricing and inventory decision for catalogue goods, Management Science, 44(2), 276-283.
[11]Guardiola, L. A., A. Meca, and J. Timmer (2007). Cooperation and profit allocation in distribution chains, Decision Support Systems, 44(1), 17-27. [12]Gurnani, H., A. Sharma, D. Grewal (2010), Optimal Returns Policy under Demand Uncertainty, Journal of Retailing, 86 (2), 137-147.
[13]Ingene, C., M. Parry (1998), Manufacturer-Optimal Wholesale Pricing When Retailers Compete, Marketing Letters, 9 (1) 65-77.
[14]Iyer, G. (1998). Coordinating channels under price and non-price competition, Marketing Science, 17 (4), 338-355.
[15]Kandel, E. (1996). The right to return, Journal of Law and Economics, 39(1), 329-356.
[16]Kim, S. H., and S. C. Choi (2007). The role of warehouse club membership fee in retail
competition, Journal of Retailing, 83(2), 171–181.
[17]Lau, H. S. and A. H. L. Lau (1999). Manufacturer’s pricing strategy and return policy for
a single-period commodity, European Journal of Operational Research, 116(2),
291-304.
[18]Li, B, X., Y. W. Zhou, J. Li, and S. Zhou (2013). Contract choice game of supply chain
competition at both manufacturer and retailer levels, International Journal of Production
Economics, 143(1), 188-197.
[19]Lu, J.C., Y.C. Tsao, and C. Charoensiriwath (2011). Competition under manufacturer
service and retail price, Economic Modelling, 28(3), 1256–1264.
[20]Marvel, H. P., and J. Peck (1995). Demand uncertainty and returns policies,
International Economic Review, 36(3), 691-714.
[21]Matsubayashi, N., and Y. Yamada (2008). A note on price and quality competition
between asymmetric firms, European journal of operational research, 187(2), 571-581.
[22]Padmanabhan, V., and I. P. L. Png (1997). Manufacturer’s returns policies and retail
competition, Marketing Science, 6(1), 81-94.
[23]Pasternack, B. A. (1985). Optimal pricing and return policies for perishable commodities,
Management Science, 4(2), 166-176.
[24]Qi, Y., W. Ni, and K. Shi (2015). Game theoretic analysis of one manufacturer two
retailer supply chain with customer market search, International Journal of Production
Economics, Vol. 164, 57-64.
[25]Yang, S. L., and Y. W. Zhou (2006). Two-echelon supply chain models: Considering
duopolistic retailers’ different competitive behaviors, International Journal of
Production Economics, 103(1), 104-116.
[26]Yang, S., C.V. Shi, Y. Zhang, and J. Zhu (2014). Price competition for retailers with
profit and revenue targets, International Journal of Production Economics, Vol. 154,
233-242.
[27]Yao, D.Q., X. Yue, X. Wang, J.J. Liu (2005). The impact of information sharingon a
returns policy with the addition of a direct channel, International Journal of Production
Economics, 97 (2), 196–209.
[28]Yao, Z., Y. Wu, and K. K. Lai (2005). Demand uncertainty and manufacturer returns
policies for style-good retailing competition, Production Planning & Control, 16 (7),
691–700.
指導教授 陳振明 審核日期 2017-6-15
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明