博碩士論文 102451004 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:15 、訪客IP:3.238.204.31
姓名 林建銘(Chien-Ming Lin)  查詢紙本館藏   畢業系所 企業管理學系在職專班
論文名稱 名片設計對業務人員的職能特質與工作績效之知覺影響
相關論文
★ 網頁背景圖片對消費者產品偏好的影響★ 組合商品的定價模式對消費者的滿意度與價值知覺
★ KTV消費型態與消費者類型之關聯★ 蘋果沉浸度研究
★ 女性業務人員的配飾、妝容、上衣對業務職能特質知覺之影響★ 男性業務人員服飾配件對職能特質知覺之影響
★ 個人辦公桌擺設對員工工作投入與專業職能知覺之影響★ 飯店房間內擺設對消費者知覺與金錢價值之影響 --- 以人格特質為干擾變數
★ 療癒著色本對情緒轉換與風險偏好的影響★ 美語補習班的創新服務
★ 台灣工具機製造商之策略構面、組織構面及財務績效之關係研究:五大廠商之個案分析★ 反向策略之廣告效果研究
★ 不同性刺激形式所引發的性幻想程度對廣告效果之影響★ 情緒在消費者決策行為中的影響
★ 廣告訊息框架效果對消費者態度之影響: MOA的調節角色★ 消費者知識及屬性平衡對不完全資訊下消費者選擇之影響
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 現今人們交流的方式,大部分都藉由LINE等通訊軟體來互動,然與客戶初次見面,或新認識之朋友,往往習慣性掏出名片來自我介紹一番。因名片上會涵蓋自己的聯繫方式以及照片,以方便後續聯絡。然小小的一張名片所涵蓋的資訊似乎大同小異,應該要如何設計方能第一時間凸顯自己的特色呢?本研究將探討名片設計對業務人員的職能特質與工作績效之知覺影響,藉以了解不同的名片設計,他人會如何對於業務人員產生不同的職能特質與工作績效之知覺影響。本研究以準實驗研究法設計四個實驗,其主要的研究結果如下︰ 1. 名片上業務照片位置與名片背景顏色對於影響職能特質有顯著之知覺交互作用,但對於工作績效並無影響 2. 名片上業務照片位置與照片呈現形式對於影響工作績效有顯著之知覺交互作用,但對於職能特質並無影響 3. 名片外框與照片人物穿著對職能特質及工作績效之知覺有顯著的影響 4. 雙手手勢與照片人物穿著對職能特質及工作績效之知覺有顯著的影
摘要(英) The way people communicate today, mostly by LINE of communication software to interactive, so the first time he met with the customer, or a new awareness of the friend, often customary pulled out his business card from me. Because business card will cover their own contact and photo to facilitate the follow-up contacts. So small a covered by the contact information appears to be similar to how to design should be the first time to highlight their own characteristics? The study will explore the business card design the functions of the business and the performance characteristics of consciousness in order to understand the effects of different business card design, how others for business people will have different functions and performance characteristics of consciousness. This research to standard lab study law design four labs, its main findings are as follows: 1. Business picture location and background color for a significant impact on the functional characteristics of the interaction of consciousness, but for no performance impact. 2. Business location of photos and photo rendering forms for impact performance of the consciousness of significant interaction, but does not affect the characteristics of the functions. 3. Contact outer box and photo people wear on the functions and performance characteristics of the consciousness of significant impact. 4. Hands gesture and photo people wear on the functions and performance characteristics of the consciousness of significant impact.
關鍵字(中) ★ 職能特質
★ 工作績效
關鍵字(英)
論文目次 中文摘要 II
ABSTRACT III
目錄 IV
圖目錄 VII
表目錄 IX
一、緒論 1
1-1 研究背景與動機 1
1-2 研究目的 2
1-3 研究問題 3
二、文獻探討 5
2-1 視覺重量與色彩心理 5
2-1-1 視覺重量 5
2-1-2 色彩心理 6
2-2 照片位置與呈現方式 8
2-2-1 照片位置 8
2-2-2 照片呈現方式 9
2-3 注意力與情感訴求 11
2-3-1 注意力 11
2-3-2 情感訴求 12
2-4 視覺與知覺 14
2-4-1 視覺 14
2-4-2 知覺 15
2-5 職能特質 17
2-6 工作績效 18
三、研究方法 20
3-1研究流程 20
3-2研究設計 22
3-3 研究架構 與假設 22
3-3-1 實驗一 23
3-3-2 實驗二 26
3-3-3 實驗三 28
3-3-4 實驗四 30
四、研究結果 32
4-1 實驗一研究結果 32
4-1-1實驗一樣本結構 32
4-1-2 業務照片位置與名片背景顏色對於職能特質知覺之影響 32
4-1-3 業務照片位置與名片背景顏色對於工作績效之影響 42
4-2 實驗二研究結果 44
4-2-1實驗二樣本結構 44
4-2-2 業務照片位置與照片呈現形式對於職能特質之影響 44
4-2-3 業務照片位置與照片呈現形式對於工作績效之影響 53
4-3 實驗三研究結果 56
4-3-1實驗三樣本結構 56
4-3-2 名片外框與照片人物穿著對於職能特質知覺之影響 56
4-3-3 名片外框與照片人物穿著對於工作績效之影響 65
4-4 實驗四研究結果 68
4-4-1實驗四樣本結構 68
4-4-2 雙手手勢與照片人物穿著對於職能特質知覺之影響 68
4-4-3 雙手手勢與照片人物穿著對於工作績效之影響 77
4-5 小結 80
4-5-1 假設驗證 80
4-5-2 獨立性、人際互動、應變力與成就動機為依變數之分析結果 81
伍、結論與建議 82
5-1 研究結論與討論 82
5-2 研究建議 83
5-3 研究限制與未來研究 85
參考文獻 87
附錄 94
參考文獻
一、中文部分
[1] Dessler Gary著,人事管理,李茂興譯,曉園,民國76年。
[2] 伊彬、林演慶,「視覺影像處理之眼球運動相關研究探討」,設計學報,第11卷第4期,,59-80頁,民國95年。
[3] 李銘龍,色彩原理,龍騰文化,民國103年。
[4] 李樹中,「業務人員專業職能需求研究─以某辦公家具公司為例」,國立中央大學,碩士論文,民國90年。
[5] 林伯賢,「國人色彩偏好之調查分析」,藝術學報,第64期 , 1 – 10頁,民國88年。
[6] 林宜親, 李冠慧, 宋玟欣, 柯華葳, 曾志朗, 洪蘭和阮啟弘,「以認知神經科學取向探討兒童注意力的發展和學習之關聯」,教育心理學報,第42卷3期,517–541頁,民國100年。
[7] 林建煌,行銷管理,六版,華泰文化事業有限公司,民國103年。
[8] 唐大崙、李天任和蔡政旻,「喜好與視線軌跡關係初探—以色彩喜好排序作業為例」,中華心理學刊,第47卷4期,339-351 頁,民國94年。
[9] 祝鳳岡,「廣告感性訴求策略之策略分析」,廣告學研究,第五集,85-112頁,1995。
[10] 張雅竹,「廣告模特兒的動作表情、產品互動性和廣告標語之影響研究」,國立中央大學,碩士論文,民國105年。
[11] 許峻誠,「圖形簡化設計之視覺最佳化研究」,國立臺灣科技大學,碩士論文,民國96年。
[12] 陳美紀、楊奇苑、林美純和葉渝芳,「數位學習教材色彩與學習成效關係之研究—以在職進修班為例」,教學與學習學術研討會論文集,國立高雄餐旅學院,55-70頁,民國101年。
[13] 陳家興,「從內因性與外因性導引線索的角度探討重疊面的注意力選擇作用」,中華心理學刊 ,第55卷3期 , 343 – 357頁,民國102年。
[14] 陶振超,「脈絡在媒介訊息處理中所扮演的角色:認知與情境觀點」,傳播研究與實踐 ,第1卷2期,37 – 47頁,民國100年。
[15] ──,「媒介訊息如何獲得注意力:突出或相關?認知取徑媒體研究之觀點」,新聞學研究, 第107期,245-290頁,民國100年。
[16] 陸怡君,「視覺和觸覺線索對於產品圖片位置效應的影響」,國立中山大學,碩士論文,民國101年。
[17] 楊佩婷,「品牌形象對購買意願、整體喜好度、整體態度與產品評價之影響- 以品牌標記符號之擺放位置為干擾變數」,靜宜大學,碩士論文,民國99年。
[18] 鄭勝泰,「人格特質對工作績效影響之探討─以某運輸服務業之T公司為例」,國立中央大學,碩士論文,民國91年。
二、英文部分
[1] Arnheim, Rudolf (2004), Visual Thinking‚ London: University of California Press.
[2] Bagozzi, Richard P. (1978), “The Construct Validity of the Affective, Behavioral, and Cognitive Components of Attitude by Analysis of Covariance Structures,” Multivariate Behavioral Research‚ 13 (1), 9- 31.
[3] Borman, Walter C. and Stephan J. Motowidlo (2009), “Task Performance and Contextual Performance: The Meaning for Personnel Selection Research,” Human Performance‚ 10 (2), 99-109.
[4] Broadbent, Donald E. (1958), Perception and communication, New York: Pergamon Press.
[5] Cheskin, Louis (1954), How to Color-tune Your Home‚ New York: Macmillan.
[6] Childers, Terry L.‚ Michael J. Houston‚ and Susan E. Heckler (1985), “Measurement of Individual Differences in Visual Versus Verbal Information Processing,” Journal Of Consumer Research, 12 (2), 125-34.
[7] Darling, Warren G. and George F. Miller (1993), “Transformations between Visual and Kinesthetic Coordinate Systems in Reaches to Remembered Object Locations and Orientations,” Experimental Brain Research‚ 93 (3), 534–47.
[8] Deng, Xiaoyan and Barbara E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research‚ 46 (6), 725- 38.
[9] Dessler, Gary (1976), Organization and management: a contingency approach, NJ: Prentice-Hall.
[10] Finn, Adam (1988), “Print Ad Recognition Relationship Scores: An Information Processing Perspective,” Journal of Marketing Research‚ 25 (2), 168-77.
[11] Furnham, Adrian (1992), Personality at Work: The Role of Individual Differences in the Workplace, New York: Routledge.
[12] Gatewood, Robert D. and Hubert S. Field (2008), Human Resource Selection‚ Australia: South-Western/Thomson Learning.
[13] Graham, Aelred. Auteur (1994), Zen Catholicism, New York: Crossroad.
[14] Hartshorne, Charles and Paul Weiss (1934), “Collected Papers of Charles Sanders Peirce‚” Journal of Philosophy, 31 (21), 582-83.
[15] Henderson, John M. and Andrew Hollingworth (1998), “Eye movements during scene viewing: An overview,” in Eye Guidance in Reading and Scene Perception, ed. Geoffrey Underwood, Burlington: Elsevier, 243-71.
[16] Hepner, Harry Walker (1995), Modern Marketing: Dynamics and Management‚ New York: McGraw-Hill.
[17] Hill, Russell A. and Robert A. Barton (2005), “Psychology: Red enhances Human Performance in Contests‚” Nature‚ 435 (May), 293.
[18] Katz, Daniel and Robert L. Kahn (1978), The Social Psychology of Organizations‚ New York: Wiley.
[19] Kisielius, Jolita and Brian Sternthal (1984), “Detecting and Explaining Vividness Effects in Attitudinal Judgments,” Journal of Marketing Research‚ 21 (1), 54- 64.
[20] Knowles, Malcolm S. (1980), The Modern Practice of Adult Education: From Pedagogy to Andragogy‚ Chicago: Follett Publishing Company.
[21] Kobayashi, Shigenobu (1981), “The Aim and Method of the Color Image Scale,” Color Research and Application‚ 6 (2), 93– 107.
[22] Kotler, Philip (1986), “The Prosumer Movement: A New Challenge for Marketers,” Association for Consumer Research‚ 13 (1), 510- 13.
[23] Kotler, Philip and Joanne Scheff (1997), Standing Room only: Strategies for Marketing the Performing Arts‚ Boston: Harvard Business School Press.
[24] Krugman, Dean M, Richard J. Fox and James E. Fletcher (1994), “Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-tracking Approach,” Journal of Advertising Research‚34(6),39- 52.
[25] Lavie, Nilli (1995), “Perceptual Load as a Necessary Condition for Selective Attention,” Journal of Experimental Psychology: Human Perception and Performance, 21 (3), 451- 68.
[26] Leonard, Zusne (1970), Visual Perception of Form‚ New York: Academic Press.
[27] Locher, Paul J. and Calvin F. Nodine (1985), “Symmetry Catch the Eye,” in Eye Movements: From Physiology to Cognition, ed. John Kevin O′Regan and Ariane Levy Schoen‚ New York: North-Holland, 353-61.
[28] Mackworth, Alan K. and Farzin Mokhtarian (1986), “Scale-based description and recognition of planar curves and two-dimensional shapes‚” IEEE Trans Pattern Anal Mach Intell‚ 8 (1), 34-43.
[29] Mackworth, Norman H. and Anthony J. Morandi (1967), “The Gaze Selects Informative Details within Pictures‚” Attention, Perception, & Psychophysics‚ 2(11), 547-52.
[30] Marr, David (1978), “Representing Visual Information,” in Computer vision systems‚ ed. Allen R. Hanson and Edward M. Riseman, London: Academic Press, 61-80.
[31] Mehta, Ravi and Rui Juliet Zhu (2009), “Blue or Red Exploring the Effect of Color on Cognitive Task Performances,” Science‚ 323 (Febery), 1226-29.
[32] Munsell, Albert Henry (1915), Atlas of the Munsell color system, Malden: Wadsworth, Howland & Co., Inc.
[33] Nachshon, Israel (2007), “Cross-cultural Differences in Directionality,” International Journal of Psychology‚ 16 (1-4), 199- 211.
[34] Noton, David and Lawrence Stark (1971), “Eye Movements and Visual Perception,” Scientific American, 224 (6), 34- 43.
[35] Pavlov, Ivan Petrovich and Gleb V. Anrep (2003), Conditioned Reflexes‚ New York: Dover Publications.
[36] Peak, Laurie and James M. Brown (1980), A Conceptual Framework and Process‚ http://files.eric.ed.gov/fulltext/ED198288.pdf.
[37] Pederson, Carlton A., Milburn D. Wright and Barton A. Weitz (1988), Selling: Principles and Methods‚ New York: R. D. Irwin.
[38] Plutchik, Robert and Henry Kellerman (1980), A General Psychoevolutionary Theory of Emotion‚ New York: Academic Press.
[39] Posner, Michael I., Charles R. Snyder and Brian J. Davidson (1980), “Attention and the Detection of Signals,” Journal of Experimental Psychology: General ‚ 109 (2), 160-74.
[40] Puffer, Ethel D. (1903), “Studies in Symmetry,” Psychological Review: Monograph Supplements, 4(1), 467- 539.
[41] Rik, Pieters and Michel Wedel (2004), “Attention Capture and Transfer in Advertising: Brand‚Pictorial and Text-size Effects,” Journal of Marketing‚ 68 (2), 36- 50.
[42] Robbins, Stephen P. and Timothy A. Judge (2015), Essentials of Organizational Behavior‚Student Value Edition‚ Stockhol: Pearson Education.
[43] Rosenberg, Milton J. (1960), Attitude Organization and Change: An Analysis of Consistency among Attitude Components‚ New Haven: Yale University Press.
[44] Soldat, Alexander S., Robert C. Sinclair, and Melvin M. Mark (1997), “Color as an Environmental Processing Cue: External Affective Cues can Directly Affect Processing Strategy without Affecting Mood”, Social Cognition, 15 (1), 55-71.
[45] Spencer, Lyle M. and Signe M. Spencer (1993), Competence at Work: Models for Superior Performance‚ New York: Wiley.
[46] Theeuwes, Jan (1992), “Perceptual Selectivity for Color and Form,” Perception & Psychophysics‚ 51 (6), 599– 606.
[47] Treisman, Anne M. and Garry Gelade (1980), “A Feature-integration Theory of Attention,” Cognitive Psychology, 12 (1), 97-136.
[48] Walker, Orville C., Jr., Gilbert A. Churchill, Jr. and Neil M. Ford (1977), “Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research,” Journal of Marketing Research, 14 (2), 156-68.
[49] Wileman, Ralph E. (1993), Visual Communicating‚ NJ: Educational Technology Publications.
[50] Yantis, Steven and John Jonides (1984), “Abrupt Visual Onsets and Selective Attention: Evidence from Visual Search,” Journal of Experimental Psychology: Human Perception and Performance, 10 (5), 601-20.
指導教授 林建煌 審核日期 2017-7-13
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明