||Energy consumptions are the major sources of greenhouse gas emissions of buildings. Around a third of the energy consumptions contribute to carbon dioxide emission. Thus, promoting energy-saving buildings or green buildings with comprehensive evaluation methods is a solution to mitigate global warming. The benefits of green buildings involve economic, social and environmental aspects. From the economic benefit aspect, profiting is real estate investors’ first consideration. The expansion of green buildings in a real estate market depends on market maturity, and the increase of market maturity is related to the three aforementioned aspects. In order to understand what factors affect the investment of green buildings, this research analyzes green buildings from the perspective of real estate investment instead of the perspective of economic benefits of green buildings. This research summarizes from literatures 24 factors that affect developers and the public’s decisions on investing or buying real properties. Then questionnaire survey is conducted to analyze the effects of these factors on the green building investment outcomes. The survey result shows “location” is the most significant factor, which is followed by “development policy” and “construction quality and quantity” of the same significance. According to the results of comparing means, younger interviewees give lower scores for many factors. This fact explains that the real estate market in Taiwan is not a mature market; its development direction is not determined by the youth; and the youth do not see green buildings as mainstream in the real estate market. In addition, the 24 factors are classified into four major groups, and three of them, i.e., “environment and hardware,” “information management,” and “human resources” are found positively correlated through regression analysis. This result benefits government policy-making by allowing it to select the groups with higher influences or easier implementing items for improvement. The fundamental values of the construction industry can thus be increased, the real estate market can mature, and the expansions of green buildings can be facilitated.|
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