博碩士論文 103450089 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:37 、訪客IP:35.170.81.210
姓名 徐登富(Teng-Fu Hsu)  查詢紙本館藏   畢業系所 高階主管企管碩士班
論文名稱 IoT時代下的競爭策略與行銷策略─以C公司為例
相關論文
★ 新產品上市如何在短期間內成為市場領導者-以西藥產業A公司降血脂藥為例★ 金融舞弊防範之研究
★ WSN於工業領域之監測應用-以電力設備箱監控為例★ 銀行業住宅抵押貸款行銷管理規劃面與執行面之研究-C銀行個案研究
★ 游泳教學產業的競爭策略與經營模式個案分析★ 台灣嬰童用品品牌進入中國市場模式以及行銷策略探討 --以A公司為例
★ 台灣資訊科技品牌在中國行銷策略的探討-以個案B公司為例★ 電視通路之物流營運策略-以E公司為例
★ 從資源理論基礎探討企業多角化策略-以E個案公司為例★ 台灣中小企業自金融機構取得融資的影響因素-以C銀行為例
★ 企業物流委外之營運策略研究-以個案公司(M公司)為例★ 台灣汽車電子業進入國際市場之策略-以D公司為例
★ 中國證券應用軟體產業行銷策略之研究-以恒生電子為例★ 探討財務資訊系統之軟體品質—以C公司為例
★ 聚光型太陽能產業進入策略之探討—以B公司為例★ 論台灣中小企業少量多樣客製化的策略 — 以A公司經營醫療器材為例
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 物聯網(Internet of Things, IoT)與5G通信技術為科技演進的兩大趨勢,在未來的十年間,將創造相當多新的機會,也將帶來不少破壞性的技術和更多更複雜的挑戰。
本研究試圖探討以「快速追隨者」為思考基礎及較缺乏冒險精神的傳統的臺灣ODM公司,在物聯網時代下,如何因應挑戰並維持其競爭優勢?又該以何種競爭策略、創新策略和行銷策略去發覺與掌握好的想法和機會,使企業轉成為一個蓬勃發展的企業?
深入的個案研究後,發現研究對象存在不少潛在的問題,如「創新疲弱」,「競爭策略規劃缺口」,「行銷策略不足」和「人才管理」的問題等諸多議題,從研究者的角度來看,這些議題中最關鍵優先的問題是「創新疲弱」因而導致競爭優勢的衰退。因此,本研究特別提出相對應且具有獨特性的解決方案─「i-創新思維」模式,作為重建競爭優勢的基礎。同時,也提出相對應的策略建議,如:強化現有產品的發展、積極發展與建立新的物聯網與5G產業技術能力和生態系統、整合內部和外部資源快速學習和吸收新技術翻轉公司能力、轉換慣性思維為新思維以為未來發展準備和運用整體行銷的概念等,以強化其競爭策略和行銷策略上的不足之處。最後,因研究的些許限制和法規的短暫不確定性,可做為後續進一步研究的方向。衷心期盼研究對象真的能夠善用「i-創新思維」,讓事情變得不同與變得更好。
摘要(英) The IoT (Internet of Things) ─the next big thing and the 5G communication technology are two of the megatrends that are creating novel opportunities and giving us the most disruptive technologies and more sophisticated challenges over the next decade.
In this study, the researcher intends to investigate the traditional Taiwan ODM company with fast follower based thinking and less risk-taking. How could the ODM respond to the challenges and sustain its competitive advantages at the new era of IoT? What kind of competitive strategy, innovation strategy and marketing strategy are required to turn a good idea and opportunity into a thriving business?
The in-depth case study research method is utilized and finally obtained several findings, conclusions and suggestions for the object of study. Indeed, various potential issues, such as fading of innovation, gap of competitive strategy, deficiency in marketing strategy and poor talent management, have been identified and prioritized to have counterpart solutions. From the researcher’s perspective, the most important and crucial issue among those issues is the fading of innovation that results in the decline of competitive advantages. Therefore, the 「i-Innovation thinking」model with many unique characteristics is proposed accordingly to be the basis of rebuilding the competitive advantages. Moreover, some approaches like to enhance existing products, to aggressively build the new technology skill and new ecosystem for IoT and 5G industries, to integrate both of the external and internal resources and to quickly learn and absorb the new technology abilities, to transform the psychology inertia thinking for future developing and to utilize the concept of holistic marketing are concluded to eliminate the gap of competitive strategy and deficiency in marketing strategy. Some limitations and uncertainties are left for further study. Expect the ODM can really take the advantage of the 「i-Innovation thinking」 and make things different and better.
關鍵字(中) ★ 物聯網
★ 競爭優勢
★ 競爭策略
★ i-創新思維
★ 行銷策略
關鍵字(英) ★ IoT
★ Competitive Advantages
★ Competitive Strategy
★ Innovation
★ Marketing Strategy
論文目次 第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究流程與論文架構 5
第二章 文獻探討 7
2.1 產業生命週期(Industry Life-Cycle) 7
2.2 策略地位與行動評估分析(SPACE Analysis) 10
2.3 主導式創新(Dominant Innovation) 13
2.4 田口方法(Taguchi Methods) 17
2.5 萃智(TRIZ) 19
2.6 商業模式與價值主張設計 23
2.7 競爭優勢與價值創造循環 28
2.8 整體行銷(Holistic Marketing) 30
第三章 研究方法 31
3.1 研究架構 31
3.2 研究方法 33
3.3 研究對象與範圍 36
第四章 物聯網產業 37
4.1 物聯網時代 37
4.2 物聯網發展現況 40
4.3 物聯網時代下的機會與威脅 46
4.4 物聯網時代下的思維轉換 52
第五章 個案研究 54
5.1 個案公司背景介紹 54
5.1.1個案公司基本介紹 54
5.1.2個案公司組織架構及其功能職掌 57
5.1.3個案公司經營理念與發展策略 59
5.1.4個案公司近年的經營績效表現 61
5.1.5個案公司所處產業發展現況與挑戰 69
5.2 個案公司關鍵議題分析 86
5.3 競爭策略與行銷策略分析 88
5.3.1競爭優勢與競爭策略 88
5.3.2創新策略(i-創新思維) 95
5.3.3行銷策略 104
第六章 結論與建議 107
6.1 研究結論 107
6.2 研究建議 111
6.3 研究限制與未來研究方向 113
參考文獻 114
附 錄 124
附錄一:IoT相關組織 124
附錄二:全球5G研究活動及倡議相關組織列表 125
附錄三:5G 電信運營商的承諾或計畫 126
附錄四:5G頻譜規劃表 126
參考文獻 【中文文獻】
﹝1﹞ 尤傳莉 (譯),(2012):獲利世代_自己動手,畫出你的商業模式 (Business Model Generation), Alexander Osterwalder and Yves Pigneur (原著),台北市:早安財經文化有限公司出版發行。
[2]矢野宏 (著),(2004):田口式品質工學的思想 TAGUCHI METHOD,桃園市:先鋒企業管理發展中心 。
[3]朱文儀、陳建男 (譯),( 2015) :策略管理(Strategic Management Theory, 11th ed.), Hill, C. W. L., Jones, G. R., Schilling, M. A. (原著), 台北市:新加坡商聖智學習亞洲私人有限公司台灣分公司。
[4]朱恬,(2014),萬物聯網(IoE)新概念時代,Topology Research Institute。
[5]吳凱琳、陳琇玲 (譯),(2000 / 2007):創新的兩難(The Innovator′s Dilemma),Clayton M. Christensen (原著),台北市:商周出版。
[6]李明軒、邱如美 (譯),(1999):競爭優勢 (Competitive Advantage), Michael E. Porter(原著,1985),台北市:天下遠見出版股份有限公司。
[7]李亭林 (編譯),(2015):科技創新管理 第四版(Strategic Management of Technological Innovation, 4th ed.),Melissa A. Schilling(原著),台北市,美商麥格羅.希爾國際股份有限公司台灣分公司。pp.29-35
[8]李輝煌 (著),(2015):田口方法:品質設計的原理與實務 第四版,Taguchi Methods: Principles and Practices of Quality Design , 新北市:高立圖書有限公司。
[9]周旭華 (譯),(1998):競爭策略 (Competitive Strategy), Michael E. Porter (原著,1980),台北市:天下遠見出版股份有限公司。
[10]尚榮安 (譯),(2001):個案研究(Case Study Research: Design and Methods),Robert K. Yin (原著),台北市:弘智出版社。
[11]施振榮 (著),(1996):再造宏碁:開創、成長與挑戰,台北市:天下遠見出版股份有限公司。
[12]袁世珮 (譯),(2008):普哈拉的創新法則 (The New Age of Innovation), Prahalad, C. K., Krishnan, M.S., (原著),台北市:美商麥格羅.希爾國際股份有限公司台灣分公司。
[13]郭越紅、孔曉琴、林岳、史曉凌 (譯),(2010) : 進化樹_技術信息分析及新方案的產生(Evolution Tree) , Nikolay Shpakovsky (原著) , 中國科學技術出版社。
[14]陳萬淇 (著),(1992):個案研究法,台北市:華泰文化。
[15]單驥、蔡萬春、胡慧貞、簡雅文,(2009),寡占廠商研發競爭行為探討,國立中央大學產業經濟研究所,http://econ.ccu.edu.tw/2009/conference/3B3.pdf. , pp. 6
[16]楊仁和 (譯),(2013):精實執行,精實創業指南第二版,從初始計畫演化為有效計畫 (Running Lean),Ash Maurya (原著),Eric Ries (編) , 歐萊禮出版社出版 (O’Reilly Media, Inc.)。
[17]楊淑媚,(2015, May 30),TPP/RCEP的現況與未來發展,經濟部國際貿易局, Retrieved from http://cdc.isu.edu.tw/upload/82201/18/files/dept_18_lv_3_39817.pdf , pp. 11.
[18]葉重新 (著),(2001):教育研究法,台北市:心理出版社。
[19]齊若蘭 (譯),(2010):必要的革命:個人與組織如何共創永續社會(The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World),Peter Senge (原著),台北市,天下遠見出版股份有限公司
[20]駱少康 (譯),(1967 / 2012):行銷管理學(Marketing Management,14th ed.), Kotler, P., Keller, K.L (原著),新北市:台灣培生教育出版股份有限公司。
[21]蘇孟宗,(2014, Sep. 15),智慧聯網的創新與心創趨勢,IEK產業經濟與趨勢研究中心。
[22]蘇孟宗,(2015, Mar. 25),物聯網對台灣產業的新契機,IEK產業經濟與趨勢研究中心。
[23]蘇孟宗,(2015. May 29),物聯網的機會與挑戰─資訊經濟時代下之產業變革與典範轉移,IEK產業經濟與趨勢研究中心, pp. 5.


【英文文獻】
[24]Ahmad Wani, T., (2015), “From 4P’s to SAVE, a theoretical analysis of various marketing mix models” , International Research Journal.
[25]Arbor, A., University of Michigan, (2013) : Innovation–TRIZ, Retrieved from http://www.umich.edu/~scps/html/07chap/html/powerpointpicstriz/Chapter%207%20TRIZ.pdf
[26]Bansal, P., Roth, K., (2000, Aug.), “Why Companies Go Green: A Model of Ecological Responsiveness”, The Academy of Management Journal, pp. 717-736
[27]Barney, J., (1991), “Firm Resources and Sustained Competitive Advantage”, Journal of Management.
[28]Bowers, G., Scandalios, JP., (2015), Beyond Bulls & Bears Bulletin-Insight from Franklin Templeton Investments Managers: Connecting with the “Internet of Things”, Franklin Templeton Investments, Retrieved from http://www.franklintempleton.co.uk/downloadsServlet?docid=ighhlu4i
[29]Bradley, J., Barbier, J. and Handler, D., (2013): Embracing the Internet of Everything To Capture Your Share of $14.4 Trillion. More Relevant, Valuable Connections Will Improve Innovation, Productivity, Efficiency & Customer Experience, Cisco, Retrieved from http://www.cisco.com/web/about/ac79/docs/innov/IoE_Economy.pdf
[30]Dodgson, M. and Rothwell, R., (1994) : The handbook of Industrial Innovation, Cheltenham: Edward Elgar, pp. 41-42.
[31]GE, (2015), GE Industrial internet insights report, Retrieved from http://www.ge.com/digital/sites/default/files/industrial-internet-insights-report.pdf. pp. 4
[32]GSA, (2015, Nov. 2), Report: Status of LTE Ecosystem, GSA, Retrieved from www.gsacom.com
[33]GSA, (2015, Nov.), The Road to 5G: Drivers, Applications, Requirements and Technical Development, Retrieved Dec. 2015 from www.gsacom.com
[34]Horn, V. (1973), Business Models for Electronic Markets, Electronic Markets, 8(2), pp. 3-8


[35]GÜRBÜZ, T., (2013, Mar.), A Modified Strategic Position and Action Evaluation (SPACE) Matrix Method, Proceedings of the International MultiConference of Engineers and Computer Scientists 2013 Vol II, IMECS 2013, March 13 - 15, 2013, Hong Kong, Retrieved from http://www.iaeng.org/publication/IMECS2013/IMECS2013_pp866-869.pdf
[36]IDC, IDC Market in a Minute: Internet of Things (IoT, 2014–2020 Forecast), IDC, Retrieved from http://www.idc.com/downloads/idc_market_in_a_minute_iot_infographic.pdf
[37]Ideation International Inc., (2002) : Ideation Theory of Inventive Problem Solving, Retrieved from http://www.ideationtriz.com/new/materials/itrizintro.pdf
[38]IMF, (2016, Jan.), World Economic Outlook Update, Retrieved from http://www.imf.org/external/pubs/ft/weo/2016/update/01/
[39]ITU (2005), ITU Internet Reports 2005--The Internet of Things, ITU (International Telecommunication Union)
[40]Kazami, F., Karimi alavije, M., (2012), Application of SPACE Matrix, Retrieved Jan. 2016, from http://www.uz.zgora.pl/~kmazur/Seminarium/SPACE.pdf
[41]Lee, Alex G., (2015), IoT Platform Connectivity Patent Landscape & Commercial Importance Assessment, Retrieved Dec., 2016 from https://www.linkedin.com/pulse/iot-platform-connectivity-patent-landscape-commercial-alex-g-
[42]Lee, J. and AbuAli, M., (2009), Innovative Product Advanced Service Systems (I-PASS): methodology, tools, and applications for dominant service design, Retrieved from http://www.dominantinnovation.com/tw/doc/I-PASS%20Product%20Service%20Systems%202010.pdf
[43]McGehee, M., (2015), Internet of Things Gains Momentum Among Businesses, New Verizon Report Reveals, Verizon, Retrieved from http://news.verizonenterprise.com/2015/02/verizon-internet-things-report-2015/
[44]McKinsey Global Institute, (2015), Unlocking the potential of the Internet of Things, McKinsey Global Institute, Retrieved from http://www.mckinsey.com/insights/business_technology/the_internet_of_things_the_value_of_digitizing_the_physical_world
[45]Morgan Stanley Research Blue Paper (2014, Nov. 19) , Wearable Devices --The ‘Internet of Things’Becomes Personal, Morgan Stanley Research, pp. 8
[46]Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., (2014): Value Proposition Design, John Wiley & Sons, Inc.
[47]Preifer, G., (2015, Nov. 18), Cellular Evolution to higher as well as lower data rates, Rohde & Schwarz (Nov. 2015, Technology Week Taiwan): 5G競局搶先機, 物聯網版圖潛力無限研討會,台北市:台灣羅德史瓦茲有限公司,pp. 27
[48]Rose, K., Eldridge, S., Chapin, L., (2015), The Internet of Things : An Overview Understanding the Issues and Challenges of a More Connected World, Retrieved from https://www.internetsociety.org/sites/default/files/ISOC-IoT-Overview-20151014_0.pdf
[49]Sahin, I.,(2006, April), Detailed Review of Rogers′ Diffusion of Innovations Theory and Educational Technology-Related Studies based on Rogers′ Theory, The Turkish Online Journal of Educational Technology-TOJET April 2006 ISSN: 1303-6521 volume 5 Issue 2 Article 3, Iowa State University, pp. 21
[50]Simister, P., ( 2011, Sep.), SPACE Analysis – Strategic Position and Action Evaluation Matrix, Retrieved Jan. 2016, from http://www.differentiateyourbusiness.co.uk/space-analysis-strategic-position-and-action-evaluation-matrix
[51]Smith, H., (2006) : P-TRIZ Formulation, Retrieved from http://www.bptrends.com/publicationfiles/03-06-COL--P-TRIZ-2-Smith.pdf
[52]Souchkov, V., (2007-2014) : Breakthrough thinking with TRIZ for Business and management: an overview, Retrieved from http://www.xtriz.com/TRIZforBusinessAndManagement.pdf
[53]UK Government Chief Scientific Adviser, (2014), The Internet of Things: making the most of the Second Digital Revolution, UK Government, Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/409774/14-1230-internet-of-things-review.pdf
[54]Unruh, G., Ettenson, R., (2010), “Wining the Green Frenzy”, HBR, Nov. 2010


【網路資料】
[55]中央銀行,(2016, Mar. 24),中央銀行理監事聯席會議會後記者會,Retrieved from http://www.cbc.gov.tw/public/Attachment/632418312971.pdf
[56]中華系統性創新學會網站:http://www.ssi.org.tw/CINDEX.htm
[57]DIGITIMES中文網,(2014),產業專家齊聚Intel IoT Asia 揭示物聯網發展趨勢, Retrieved Feb. 17, 2016 from http://www.digitimes.com.tw/tw/b2b/Seminar/shwnws_new.asp?CnlID=18&cat=99&product_id=053A31001&id=0000396677_77C5IIH5874L866S7WU7X#ixzz40Orrb943
[58]Gartner, (2016, Jan. 15), Gartner: 2015年第四季全球PC出貨量下滑 8.3%, Retrieved from http://3c.ltn.com.tw/news/22544
[59]MBAlib, 系統動力學 (System Dynamics),Retrieved from http://wiki.mbalib.com/zh-tw/%E7%B3%BB%E7%BB%9F%E5%8A%A8%E5%8A%9B%E5%AD%A6
[60]MBAlib智庫百科:TRIZ理論,Retrieved from http://wiki.mbalib.com/zh-tw/TRIZ%E7%90%86%E8%AE%BA
[61]MBAlib智庫百科:田口方法,Retrieved from http://wiki.mbalib.com/zh-tw/%E7%94%B0%E5%8F%A3%E6%96%B9%E6%B3%95
[62]MBAlib智庫百科:戰略地位與行動評價矩陣 , Retrieved from http://wiki.mbalib.com/zh-tw/%E6%88%98%E7%95%A5%E5%9C%B0%E4%BD%8D%E4%B8%8E%E8%A1%8C%E5%8A%A8%E8%AF%84%E4%BB%B7%E7%9F%A9%E9%98%B5
[63]MoneyDJ財經知識庫,(2015, Oct. 23),研調:代工衰退,台廠Q4整體手機出貨估年減逾兩成,according to Digitimes Research, Retrieved from http://www.moneydj.com/KMDJ/News/NewsViewer.aspx?a=3eba5017-6245-4595-a129-93f3c4431918&c=MB070100#ixzz3pNeTJXEt
[64]TrendForce, (2016, Jan.14), TrendForce: 2015年全球智慧型手機出貨12.93億支,華為躍升全球第三並突破一億支大關,Retrieved from http://press.trendforce.com.tw/node/view/3063.html
[65]Wikipedia, 物聯網 , Retrieved from https://zh.wikipedia.org/wiki/%E7%89%A9%E8%81%94%E7%BD%91
[66]中華萃思學會網站:http://www.triz.org.tw/index.php/about
[67]中評社北京,(2015, Dec.),第二屆世界互聯網大會發布《烏鎮倡議》,Retrieved Dec. 19, 2016 from http://hk.crntt.com/doc/1040/4/9/9/104049988.html?coluid=0&kindid=0&docid=104049988
[68]仁寶電腦工業股份有限公司網站:www.compal.com ,年度財務報表 & 企業社會責任報告書 …等。
[69]伍剛、潘劍,(2015, Dec. 18),烏鎮峰會聚焦新一輪產業變革—“萬物互聯”時代即將到來,Retrieved Feb. 17, 2016 from http://big5.southcn.com/gate/big5/finance.southcn.com/f/2015-12/18/content_139164614.htm
[70]行政院主計總處,(2016, Feb. ),國民儲蓄與國內投資,Retrieved from http://www.stat.gov.tw/ct.asp?xItem=33338&ctNode=3565&mp=4
[71]吳玉瑩、許裕佳,(2015, Nov. 5),擴大資訊科技協定(ITA II)和環境商品協定(EGA)談判進展及對臺灣之意義,中華經濟研究院WTO及RTA中心,Retrieved from http://web.wtocenter.org.tw/Mobile/page.aspx?pid=271793&nid=126
[72]吳碧娥,(2016, Jan. 27),迎向Smart IoT時代 2016消費電子產業的五大科技趨勢,Retrieved Feb. 14, 2016 from http://www.naipo.com/Portals/1/web_tw/Knowledge_Center/Industry_Economy/publish-481.htm
[73]和碩集團公司網站:http://cht.pegatroncorp.com/ ,年度財務報表
[74]施蒔穎,(2015, Dec. 23),IoT時代,資策會4議題聚焦,Retrieved Jan. 23, 2016 from http://www.chinatimes.com/realtimenews/20151223001837-260410
[75]英業達集團公司網站:http://www.inventec.com/ ,年度財務報表
[76]曾靉,(2015, Feb. 11),IEK:2015是物聯網元年,創新應用將起飛!,Retrieved Jan. 23, 2016 from http://www.bnext.com.tw/article/view/id/35356
[77]經濟部,(2012, Sep.),台灣產業結構優化─三業四化(製造業服務化、服務業科技化及國際化、傳統產業特色化)行動計畫(核定本),Retrieved from http://www.ey.gov.tw/Upload/RelFile/27/692871/d17a8157-6f27-4f77-a4ff-a1ebec2b65d6.pdf
[78]經濟部統計處,(2015, Nov. ),104年第3季製造業產值統計,Retrieved from https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=7&html=1&menu_id=6726&bull_id=2285
[79]資策會MIC,(2015, Nov. 2),2016全球智慧型手機出貨成長近9% ,http://mic.iii.org.tw/aisp/pressroom/press01_pop.asp?sno=410&cred=2015/11/2&type1=2
[80]廣達電腦公司網站:http://www.quantatw.com/Quanta/chinese/Default.aspx ,年度財務報表 & 企業社會責任報告書 …等。
[81]線上書籍(Knowledge base):Case Study, Retrieved from
http://ken.hd.org.tw/modules/tad_book3/pda.php?tbsn=8
http://ken.hd.org.tw/modules/tad_book3/pda.php?tbdsn=14
http://ken.hd.org.tw/modules/tad_book3/pda.php?tbdsn=40
[82]緯創資通公司網站:http://www.wistron.com.tw/ ,年度財務報表
[83]3GPP, (2015, Mar.), Tentative 3GPP timeline for 5G, Retrieved from http://www.3gpp.org/news-events/3gpp-news/1674-timeline_5g
[84]ABI Research, (2014), Internet of Everything Market Research, ABI Research, Retrieved from https://www.abiresearch.com/press/the-internet-of-things-will-drive-wireless-connect/
[85]Bellanaija.com, (2015, Feb. 10), How TECNO Mobile Captured over 50% of the Smart Phone Market in Africa., Retrieved from http://www.bellanaija.com/2015/10/how-tecno-mobile-captured-over-50-of-the-smart-phone-market-in-africa/
[86]Business model generation website: http://www.businessmodelgeneration.com/hub
[87]Danova, T. , (2013), Morgan Stanley: 75 Billion Devices Will Be Connected To The Internet Of Things By 2020, Retrieved from http://www.businessinsider.com/75-billion-devices-will-be-connected-to-the-internet-by-2020-2013-10
[88]Dominant Innovation Official Website, Dominant Innovation, Retrieved from http://www.dominantinnovation.com/tw/index.php
[89]Dominant Innovation Official Website, Tool, Retrieved from http://www.dominantinnovation.com/tw/tool.php
[90]Ettenson, R., Conrado, E., Knowles, J., (2013), Rethinking the 4 P’s, January-February 2013 issue of Harvard Business Review, Retrieved from https://hbr.org/2013/01/rethinking-the-4-ps/
[91]Fetherstonhaugh, B., (2009), The 4 P’s are out, the 4 E’s are in., Retrieved from http://www.ogilvy.com/On-Our-Minds/Articles/the_4E_-are_in.aspx
[92]Gartner, Inc., (2015, Aug.), Gartner Hype Curve, Retrieved from http://www.gartner.com/newsroom/id/3114217
[93]New Business Development, (2014, Dec. 4), Why the 4E′s of Marketing are replacing the old 4P’s? , Retrieved from http://newbusinessdevelopment.blogspot.tw/2014/12/why-business-developers-should-use-4es.html
[94]Richter, F., (2015, Nov. 18), Apple Claims 92% of Global Smartphone Profits, according to Canaccord Genuity (2015), Retrieved from https://www.statista.com/chart/4029/smartphone-profit-share/
[95]Rivera, J., (2014), Gartner Says the Internet of Things Will Transform the Data Center, Gartner, Retrieved from http://www.gartner.com/newsroom/id/2684616
[96]Running Lean Website: https://leanstack.com/
[97]Shpakovsky, N., (2011- 2016): Practice of Inventive Problem Solving. Consulting and Training, Retrieved from http://www.target-invention.com/
[98]Shapiro, G., (2016), IoT Will Drive Consumer Tech Industry to $287 Billion in Revenues, an All-Time High, According to Consumer Technology Association, Las Vegas, NV–01/04/2016, Retrieved from http://technews.tw/2016/01/06/ces-2016-cta-forecast/
[99]Statista.com, (2016), Average selling price of notebooks worldwide from 2005 to 2015 (in U.S. dollars), Retrieved from http://www.statista.com/statistics/203765/global-asp-of-notebooks/
[100]Statista.com, (2016), Global smartphone shipments forecast from 2010 to 2019 (in million units)*, Retrieved from http://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/
[101]Statista.com, (2016), Total unit shipments of PCs worldwide from 2006 to 2015 (in million units), Retrieved from http://www.statista.com/statistics/273495/global-shipments-of-personal-computers-since-2006/
[102]The TRIZ Journal Website: http://www.triz-journal.com/
[103]Value Proposition Design Website: https://strategyzer.com/vpd
[104]Wikipedia website : Tecno Mobile, https://en.wikipedia.org/wiki/Tecno_Mobile
[105]WIPO Patentscope website: https://patentscope.wipo.int/search/en/search.jsf ,
Patent search and analysis.
[106]WTO, (2015, Dec. 16), WTO members conclude landmark $1.3 trillion IT trade deal, Retrieved from https://www.wto.org/english/news_e/news15_e/ita_16dec15_e.htm
指導教授 林熙禎 審核日期 2016-5-2
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明