博碩士論文 103481606 詳細資訊




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姓名 鄧有福(Dang Huu Phuc)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 組織創造力, 創新力, 和 績效: Meta-analysis
(Organizational Creativity, New Product Creativity And Performances: A Meta-Analysis Study)
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摘要(中) 對新產品的創造力在確保新產品的成功研發並在未來轉變成一家公司的高績效來說非常關鍵。因此,觀察一個新產品的前身和結果就非常重要。組織創造力已經不斷地探究新產品創造力的預測角色。然而,資料文獻證實有關統計意涵,目標,關係的強度之間的關聯性存在矛盾的關係。從104次的實驗中的118個獨立的樣本分析看來,並不是所有的新產品創造力的因素(新產品的新奇度,新產品的意義程度,新產品的強度)都會從組織創造力中獲得相同的利益(行政創造力,科技創造力,市場創造力)。和新產品創造力的深度作比較,新產品創造力的強度會從組織創造力中得到比較多利益。除此之外,有了新產品創造力的深度,在新產品的新奇度和新產品的意義中,組織創造力將對新產品的新奇度造成較大的影響,但市場創造力不算在內。另外,在分析12個仲裁變數後,新的研究讓管理者有依據的使用策略以獲得更多利益.
摘要(英) Creativity in new products is suggested as the key to ensure successful new product development and further to translate to high performance of a firm. Therefore, it is important to take a look of the antecedents and outcome of new product creativity. Organizational creativity has been relentlessly explored for its predicting role on new product creativity. However, literature witnesses the inconsistent, or contradictory relationships for these associations regarding statistical significance, direction, and magnitude of relationship. The analysis of 118 independent samples from 104 studies shows that not all of new product creativity facets (new product novelty, new product meaningfulness, and new product intensity) got the same benefit from organizational creativity (administration creativity, technological creativity, and market creativity). Comparing to Depth of new product creativity, Intensity of new product creativity get more benefit from Organizational creativity. Moreover, within Depth of new product creativity, organizational creativity tends to stronger impact on new product novelty than new product meaningfulness, except the role of market creativity. Moreover, by analyzing 12 moderator variables, the current study provide a clear picture for managers to utilize their strategy to get more benefit from their products.
關鍵字(中) ★ 組織創造力
★ 創新力
★ meta-analysis
關鍵字(英) ★ New product creativity
★ organizational creativity
★ meta-analysis
★ New product novelty
★ New product meaningfulness
★ New product intensity
論文目次 ACKNOWLEDGEMENTS i
摘要       iii
ABSTRACT iv
CHAPTER 1: INTRODUCTION 1
1.1 RESEARCH BACKGROUND 1
1-1-1 New product development 1
1-1-2 New product creativity 1
1-1-3 Organizational creativity as antecedents 2
1-1-4 Need for methodological refinement 3
1-2 RESEARCH OBJECTIVES 4
1-3 RESEARCH CONTRIBUTIONS 5
1-4 STUDY OVERVIEW 6
1-5 ORGANIZATION OF THE THESIS 6
CHAPTER 2: LITERATURE REVIEW 8
2-1 DEFINITION 8
2-1-1 The use of creativity term 8
2-1-2 Organizational creativity 9
2.1.3 New product creativity 9
2-2 THEORETICAL BACKGROUND 10
2-2-1 Resource-based view 10
2-2-2 Signaling theory 11
CHAPTER 3: CONCEPTUAL FRAMEWORK AND HYPOTHESES DEVELOPMENT 13
3-1 CONCEPTUAL FRAMEWORK 13
3-2 RELATIONSHIP FROM ORGANIZATIONAL CREATIVITY TO NEW PRODUCT CREATIVITY 15
3-2-1 Relationship from Administration creativity to new product creativity 16
3-2-2 Relationship from Market creativity to new product creativity 17
3-2-3 Relationship from technological creativity to new product creativity 18
3-3 THE RELATIONSHIP FROM NEW PRODUCT CREATIVITY AND PERFORMANCE 19
3-4 THE RELATIONSHIP FROM NP PERFORMANCE TO FIRM PERFORMANCE 22
3-5 MODERATOR VARIABLES 22
3-5-1 Environmental turbulence 22
3-5-2 Technology industries (High-tech versus Low-tech Industries) 26
3-5-3 Market trend 27
3-5-4 Measurement of performance (Marketplace versus Financial performance measures) 28
3-5-5 Nature of performance (Objective versus subjective) 29
3-5-6 Participant (Person Most Knowledgeable versus Senior Executive) 30
3-5-7 Type of Product (Goods versus Goods + Services) 31
3-5-8 Country of operation (Western versus Non-Western) 32
3-5-9 Number of industries 33
3-5-10 Firm size 34
CHAPTER 4: RESEARCH METHODOLOGY 37
4-1 META-ANALYSIS METHODOLOGY 37
4-1-1 What is Meta-analytic technique? 37
4-1-2 Three Types of Meta-Analysis 38
4-2 META-ANALYSIS PRACTICES 39
4-2-1 The effect size 40
4-2-2 Two Levels of Meta- Analysis 41
4-2-3 Meta-analysis: Univariate Technique 42
4-2-4 Meta-analysis: Multivariate Technique 44
4-2-5 Meta-analysis: Testing Moderator Effects 47
4-3 DATABASE DEVELOPMENT 48
4-4 VARIABLE CODING 49
4-5 META-ANALYSIS PROCEDURE 53
4-5-1 Bivariate analysis 53
4-5-2 Multivariate analysis 54
4-5-3 Moderating analysis 57
CHAPTER 5: META-ANALYSIS RESULTS 60
5-1 WHICH ORGANIZATIONAL CREATIVITY ACTIVITIES ARE
MOST EFFECTIVE FOR BUILDING NEW PRODUCT CREATIVITY? 60
5-2 WHICH NP CREATIVITY FACETS ARE MOST EFFECTIVE FOR
PERFORMANCES? 62
5-3 HOW DOES THE EFFECT OF NEW PRODUCT CREATIVITY ON
PERFORMANCE LINKAGE VARY ACROSS DIFFERENT MODERATORS? 69
CHAPTER 6: DISCUSSION AND CONCLUSION 74
6-1 CONCLUSION 74
6-2 MANAGERIAL IMPLICATIONS 75
6-2-1 Implementing of each facets of NP creativity 75
6-2-2 How does NP creativity–performance relationship vary across other
contexts 77
6-3 RESEARCH IMPLICATIONS 79
6-3-1 From an academic perspective 79
6-3-2 From an empirical analysis perspective 79
6-4 LIMITATION AND FUTURE RESEARCH 80
REFERENCE 83
Appendix A: Summary of moderating variables characteristics 104
Appendix B: Related researched variables 106
Appendix C: The results in visualization 110
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指導教授 鄭明松(Ming-Sung Cheng) 審核日期 2019-3-9
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