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網路部分
TechNews(民104年11月3日)。YouTube公布2015年第3季最成功廣告影片
排行榜【線上論壇】。取自http://technews.tw/2015/11/03/youtube-2015q3-ad/
廣告裁判(民106年3月19日)。廣告裁判2016年度排行榜-台灣篇【線上論
壇】。取自http://bit.ly/2nFCwkZ
URAD編輯群(民104年3月6日)。從理性走向感性的行銷趨勢【線上論壇】。
取自https://www.urad.com.tw/%E5%BE%9E%E7%90%86%E6%80%A7%E8%B5%B0%E5%90%91%E6%84%9F%E6%80%A7%E7%9A%84%E8%A1%8C%E9%8A%B7%E8%B6%A8%E5%8B%A2/
Elaine Low(民105年2月26日)。Stephen Curry能夠成為Under Armour的Michael Jordan嗎? 【線上論壇】。取自https://www.stockfeel.com.tw/stephen-curry%E8%83%BD%E5%A4%A0%E6%88%90%E7%82%BAunder-armour%E7%9A%84michael-jordan%E5%97%8E%EF%BC%9F/
溫慕垚(民103年5月12日)。行銷訴求的理性與感性【線上論壇】。取自
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