環保策略導向對永續供應鏈與企業績效之影響

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楊適綺(Shih-Chi Yang) 查詢紙本館藏

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企業管理學系

論文名稱

環保策略導向對永續供應鏈與企業績效之影響
(The Impact of Ecological Strategic Orientations on Sustainable Supply Chain and Firm Performance)

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摘要(中)

隨著環境保護與綠色消費意識的覺醒，使得企業意識到永續經營的重要性，正積極著手改變以適應環境的快速變化並滿足顧客需求，企業因而制定環保因應策略，將落實相關永續企業實務列為首要任務。本研究透過實證研究以探討企業所選擇的環保策略導向如何影響永續供應鏈實務的採用，以及當落實永續供應鏈時對企業永續績效與營運績效的影響。
本研究以策略選擇理論(strategic choice theory)探討企業落實永續供應鏈實務時，環保聲譽策略導向與環保創新策略導向這兩個前置因素所扮演之角色、永續供應鏈機制對實施逆物流之影響，以及兩者(即永續供應鏈機制與逆物流)如何影響企業永續與營運績效。本研究以結構方程模式(structural equation modeling, SEM)分析244份來自中小型製造業的問卷樣本，結果顯示環保聲譽策略導向與環保創新策略導向彼此有直接正相關，而且前者對永續供應鏈機制有直接顯著影響但後者則無；永續供應鏈機制對逆物流亦有直接顯著影響，並且這兩者分別都對企業永續績效與營運績效有顯著正向影響。最後，本研究歸納實證研究結果並提出理論與實務上的相關建議。

摘要(英)

With the increasing awareness of environmental protection and green consumption, firms have realized the importance of sustainability, so that they are positively undertaking changes to adapt to the rapidly changing business environment, and meeting customer demands. Thus, firms may formulate multiple ecologically friendly strategies and regard the implement of sustainable business practices as the top priority. The purpose of this empirical research is to predict first, the influence of ecological strategic orientations to sustainable supply chain practices and second, the impact on firm performance with the employment of sustainable supply chain practices.
This research uses the strategic choice theory to better understand the antecedent roles of two ecological strategic orientations (i.e. eco-reputation and eco-innovation strategic orientations) on both the implementation and outcomes of sustainable supply chain practices where the implementation includes reverse logistics and the outcomes refers to firm performance. Survey responses from 244 manufacturing SMEs are tested through structural equation modeling. The findings show that eco-reputation and eco-innovation strategic orientations positively affect each other, and the former positively influences sustainable supply chain functions. In addition, sustainable supply chain functions have a positive effect on reverse logistics, and they individually positively impact firm sustainable performance and operational performance. Finally, the study offers theoretical and managerial suggestions by summarizing empirical evidence.

關鍵字(中)

★ 永續供應鏈
★ 策略選擇理論
★ 環保策略導向
★ 環保聲譽
★ 環保創新
★ 逆物流
★ 結構方程模式

關鍵字(英)

★ Sustainable supply chain
★ Strategic choice theory
★ Ecological strategic orientation
★ Eco-reputation
★ Eco-innovation
★ Reverse logistics
★ Structural equation modeling

論文目次

摘要 i
Abstract ii
目錄 iii
圖目錄 vi
表目錄 vii
第一章緒論 1
1-1研究動機與目的 1
1-2研究架構與流程 2
第二章文獻回顧 4
2-1策略導向與環保策略導向 4
2-1-1策略導向(Strategic orientation) 4
2-1-2環保策略導向(Ecological strategic orientation) 6
2-2永續供應鏈(Sustainable Supply Chain) 8
2-2-1永續供應鏈管理(Sustainable Supply Chain Management) 8
2-2-2永續供應鏈機制 9
2-2-3逆物流(Reverse Logistics) 11
2-2-4企業永續績效 12
第三章研究方法 14
3-1研究模型發展 14
3-1-1透過Hsu et al. (2016) 發展本研究之研究構面與關係 14
3-1-2透過Kirchoff et al. (2016) 發展本研究之研究構面與模型 16
3-2研究模型與假說發展 19
3-2-1環保聲譽與環保創新策略導向之假說發展 19
3-2-2永續供應鏈機制之環保聲譽前置因素 20
3-2-3永續供應鏈機制之環保創新前置因素 21
3-2-4永續供應鏈之假說發展 22
3-2-5永續供應鏈與企業績效之假說發展 24
3-3研究變項之操作型定義與衡量 25
3-3-1研究變項之操作型定義 25
3-3-2問卷發展及企業統計變數衡量 29
3-4研究設計 33
3-4-1尺度衡量 33
3-4-2資料蒐集方法 33
3-5統計分析方法 34
3-5-1敘述性統計分析(Descriptive statistics) 34
3-5-2相關分析(Correlation analysis) 34
3-5-3驗證性因素分析(Confirmatory factor analysis, CFA) 35
3-5-4結構方程模式(Structural Equation Modeling, SEM) 35
3-6小結 37
第四章研究分析與結果 38
4-1問卷發放與樣本基本資料分析 38
4-1-1問卷發放與回收概況 38
4-1-2資料選取與樣本基本資料分析 38
4-2敘述性統計分析 42
4-3相關分析 46
4-4驗證性因素分析 46
4-4-1模型評鑑指標 46
4-4-2信效度檢驗 47
4-4-3研究模型之驗證性因素分析 48
4-5結構方程模式分析 54
4-5-1模型檢定結果 54
4-5-2假說檢定結果 56
第五章研究意涵 57
5-1理論意涵 57
5-2實務意涵 58
第六章結論與後續研究方向 61
6-1結論 61
6-2研究限制與後續研究建議 61
參考文獻 63
附錄-正式問卷 75

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指導教授

呂俊德(Jun-Der Leu)

審核日期

2017-12-13

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