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姓名 陳禹鋝(Yu-Lueh Chen)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 企業社會責任對求職者應徵意圖之影響: 以組織人才吸引力與企業聲望為中介
(Corporate Social Responsibility on Job Pursuit Intention: Mediated by Organizational Attractiveness and Corporate Reputation)
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摘要(中) 本研究以求職者應徵意圖為研究標的,探討企業社會責任、組織人才吸引力與企業聲望之間的關聯性,以驗證企業在社會責任上的投入,是否會透過組織人才吸引力與企業聲望來影響求職者的觀感,進而影響其求職時的決策。研究方法採用問卷調查,樣本主要針對目前有求職需求或曾經有求職經驗者,以即將進入職場的新鮮人及工作年資1-3年的占大多數,有效問卷為314份。研究結果顯示:組織的人才吸引力在企業社會責任與求職者應徵意圖扮演著中介的角色;同時企業聲望也中介了企業社會責任與求職者應徵意圖的關係。
摘要(英) The objective of this study is to investigate the relationship between Corporate Social Responsibility (CSR), Organizational Attractiveness, Corporate Reputation, and Job Pursuit Intention, and to verify the implementation of corporate social responsibility in the effectiveness of how the organizational attractiveness and corporate reputation through job seekers to influence their perception and recognition of the corporation, thereby affecting their decision-making when searching the job. To have the people who have job pursuit intention and work experience for survey research technique. This studies a total of 369 questionnaires were issued, recovering valid questionnaires 314 shares.
The result shows that organizational attractiveness and corporate reputation mediated the relationship between CSR to job pursuit intention. Under the study result, corporations should actively implement corporate social responsibility to enhance the value of organizational attractiveness and corporate reputation. It can improve corporations’ competitiveness of the market in human resources and then take the preemptive opportunities in this highly competitive industry environment.
關鍵字(中) ★ 企業社會責任
★ 求職者應徵意圖
★ 組織人才吸引力
★ 企業聲望
關鍵字(英)
論文目次
摘要 i
Abstract ii
誌謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章 緒論 1
1-1 研究背景與動機 1
1-2 研究目的 3
1-3 研究流程 3
第二章 文獻探討 5
2-1 企業社會責任 5
2-1-1 定義與演進 5
2-1-2 衡量構面 7
2-2 求職者應徵意圖 9
2-2-1 定義 9
2-2-2 企業社會責任與求職者應徵意圖之關聯 9
2-3 組織人才吸引力 10
2-3-1 定義 10
2-3-2 影響組織人才吸引力的因素 10
2-3-3 組織人才吸引力與求職者應徵意圖之關聯 11
2-3-4 組織人才吸引力、企業社會責任、求職者應徵意圖之關係 12
2-4 企業聲望 12
2-4-1 定義 12
2-4-2 企業聲望與企業形象之界定 13
2-4-3 企業聲望的建立 13
2-4-4 企業聲望的衡量方式與相關研究 14
2-4-5 企業聲望與企業社會責任之關係 15
2-4-6 企業聲望與求職者應徵意圖之關係 16
2-4-7 企業聲望、企業社會責任、求職者應徵意圖之關係 16
第三章 研究方法 18
3-1 研究架構 18
3-2 研究樣本 19
3-3 研究變項之衡量 19
3-4 研究步驟 20
第四章 研究結果 24
4-1 樣本描述性統計 24
4-2 各構面變數之因素分析及信度分析 25
4-3 效度分析及模型配適度檢定 26
4-4 變項之相關分析 28
4-5 階層迴歸分析 29
第五章 討論與建議 35
5-1 研究結果與討論 35
5-2 研究貢獻與管理意涵 37
5-3 研究限制 39
5-4 未來建議及發展 39
參考文獻 41
附錄:研究問卷 50

圖目錄
圖1 研究流程圖 4
圖2 研究架構圖 18








表目錄
表1 樣本描述性統計 25
表2 各變項之信度分析 26
表3 驗證性因素分析之因素負荷量表 27
表4 收斂效度、區別效度分析及相關矩陣 28
表5 模型配適度檢定 28
表6 企業社會責任對求職者應徵意圖之迴歸分析及組織人才吸引力之中介檢定 31
表7 企業社會責任對求職者應徵意圖之迴歸分析及企業聲望之中介檢定 33
表8 企業社會責任對求職者應徵意圖的影響之間接效果分析 34
表9 研究結果總表 35
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指導教授 杜秉叡、鄭明松 審核日期 2017-6-27
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