| 摘要(英) |
2004~2014 this 10 years, Taiwan of real estate market flourish, housing intermediary company stores as have sprung up like fast growth, but Government of housing policy is effect domestic housing price volume changes of main factors, this years government series implementation luxury tax (2011), and prices login (2012), and room to one tax (2016), on domestic housing volume produced great of changes, especially to Taipei City effect more is, Taipei′s annual House sale transfer number dropped from the peak of nearly 50,000 to more than 20,000 at the bottom, leading to Jones Lang LaSalle stores a lot of close, Fang Zhongye frozen staff salaries, resulting in a status of real estate agencies in business faces the greatest challenge in a decade.
This study through the SCP (structure-conduct-performance) architecture, business analysis and discussion of the real estate agency in Taipei, in a highly competitive market environment and under relevant government policy and business, find new homes agency management styles to keep profit and growth. Results from the study found that Taipei City but arrived in stores in managing the real estate agency rents, the heavy burden of personnel costs and temporary closures or discontinue opt-out housing businesses. Real estate agencies in not promising circumstances cause two phenomena: in China, industry jobs. Second, the mediation of real estate housing companies recruiting isn′t easy.
Taipei City real estate trading volume in the industry now facing shrinking market environment should contain recommendations, joined the community at the headquarters, and lowered the monthly fee that Fang Zhong shop owners can reduce the operating pressure to continue to operate. Major League II, housing intermediaries, the Fang Zhong joined the system resources should be effectively integrated mechanism and the establishment of a complete circulation sold approach each other to keep warm, and shared growth. Third, the savings to reduce costs, stores raise customers ′ benefits than ever before, conversion shops location, reduce store rental costs. Four, master the rigid demand of self-use buyers, this two-year private clients have become mainstream, can stand in for personal use is envisaged, will be able to grasp the customer market without being eliminated. Five thinking changes, Fang Zhong headquarters, headquarters, headquarters of the da Fang Zhong increased frequency of counselling and care to shop at the right time, and collect the stores ′ needs better logistical support and stores East or outlets long revolutionary feelings of total war, and spent the winter ahead, towards a brighter future. |
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