摘要(英) |
As Taiwan‘s economic development in the China is being constrained(Lee, 2018), more and more small and medium sized Taiwanese businesses (SME) are cooperating with the government in a new southbound strategy to develop in Southeast Asia and Australia, especially in the manufacturing and garment industries. In this study, Decision Making Trial and Evaluation Laboratory (DEMATEL) is used to explore the key factors affecting SME’ southbound decision-making process.
Through the research of Chinese and English literatures, this study the established hierarchical structure of the key factors for SME’s southbound decision-making, resulting in 6 dimensions and 16 factors. Through expert interviews, we identified the key factors for the decision-making of Taiwanese southbound SME. This study sampled 6 Taiwanese supervisors and 1 employee from SME that had implemented the southbound strategy. The analysis showed that “good political relations” are the most influential factors for decision-making, and “the local government’s preferential factor” is the most influential factor of decision making. The study suggests that Taiwanese SMEs should establish local chambers of commerce to increase their bargaining power and share intelligence to reduce information gaps. |
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