參考文獻 |
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網路部分
Business Insider. (2016). Native ads will drive 74% of all ad revenue by 2021. Retrieved from http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5
DMA臺北市數位行銷經營協會(2018)。最新消息 - 2017 年台灣數位廣告可望突破 310 億。取自 http://www.dma.org.tw/newsPost/204
DMA臺北市數位行銷經營協會(2017)。DMA發布2016全年數位廣告量。取自http://www.brain.com.tw/news/articlecontent?ID=44757
Hexagram and Spada (2014). 2013 The State of Native Advertising. Retrieved from http://www.infiniteglobal.com/infiniteSpada/media/infiniteSpadeMedia/news%20events/2013-TheStateofNativeAdvertising.pdf.
Oath看見數位行銷力(2016)。眼球之爭手機大獲全勝~台灣民眾平均每天滑手機205分鐘是看電視時間的2倍!取自 http://yahoo-emarketing.tumblr.com/post/152107783966/find8926
Sharethrough.com. (2018). Retrieved from https://sharethrough.com/resources/in-feed-ads-vs-banner-ads/
SmartM 新網路科技 x 新工作職缺 (2018)。 不只是套版!行動原生廣告案例分享|SmartM 新網路科技 x 新工作職缺。取自https://www.smartm.com.tw/article/32363638cea3.
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TransBiz 跨境電商顧問 & 代營運服務(2018)。了解你的受眾,四招快速精進Instagram行銷。取自https://transbiz.com.tw/instagram%E8%A1%8C%E9%8A%B7%E7%B2%BE%E9%80%B2/
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YouTube. (2016). Why Native Won and the Roadmap for the Next $10B | Dan Greenberg, Sharethrough | NATIVE 2016. Retrieved from https://www.youtube.com/watch?v=ftn3iQKbgM4.
莊書怡(2016)。資策會 FIND科技報。眼球之爭手機大獲全勝:台灣民眾平均每天滑手機205分鐘是看電視時間的2倍。取自https://enews.url.com.tw/find/84647 |